• Share on Facebook
  • Tweet This Post
  • Share on LinkedIn

Taking the Sledgehammer to 4 Affiliate Marketing Myths

Neil KokemullerNeil Kokemuller
October 9, 2017

Sometimes the fears and worries that get in the way of affiliate marketing success are inspired by myths. Rather than accepting these falsehoods as reality, believe that with a solid strategy and consistent execution, you can reach your business goals.

The following is a look at several of those most common affiliate marketing myths, along with insights on how to leverage your opportunities.

1. Affiliate marketing is easy money

Despite the solid growth opportunities, affiliate marketing is not a get-rich-quick scheme. Successful operators take the time to create a strategy, build an e-commerce site with a great user experience and consistently add content.

It is a mistake to believe that affiliate marketing is mostly about setting up a site, joining affiliate programs and creating landing pages. In reality, it is much like any other eCommerce business in which you have to identify a target market, create strategies to meet their needs, and build content in response to a deep understanding of their primary problems.

2. You will get rejected without high traffic

Fear of rejection from merchants due to no or low traffic is a common reason aspiring affiliates don’t start their business. However, there are numerous networks and individual affiliate programs available on the web. While some have selective processes for applicants, high traffic isn’t always a primary factor.

The most important concern for merchants is that you operate a site that is presentable and relevant so that it projects their brand well. Thus, even a new site that looks good and has content relevant to the merchant’s solutions is likely to get approved.

3. Google doesn’t like affiliate marketing

Some people view affiliate marketing in a negative light based on the spammy, low-quality strategies implemented in the past. Because of this, it is a common misconception that Google is opposed to affiliate marketing as a rule. However, Google and other search engines treat affiliate sites as a form of e-commerce and assess the merits of your pages as they would any other content.

To succeed in search marketing as an affiliate, develop deep and insightful landing pages and produce quality blogs that answer standard questions your targeted prospects search to resolve.

4. Affiliate marketing is taboo

There are some affiliates who still hold to unethical and unscrupulous strategies to attract customers and make sales. However, you can find people who conduct themselves in this way in virtually any industry.

The overall marketplace perception of affiliate marketing continues to improve as operators get more sophisticated with their websites and focus more on the customer experience. For a typical web user, it is difficult to tell the difference between a high-quality affiliate site and a standard e-commerce store.

Conclusion

Don’t let these myths about affiliate marketers get in the way of your desire to build a strong eCommerce presence. Focus on sound marketing principles of identifying and serving a target audience, and have the patience to let your strategies play out over time.

Affiliates, get your earnings easily with Payoneer.

The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up to date content applicable to you. Payoneer will provide the most up to date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account.

SUBSCRIBE to our newsletter

Thank you!