Teezily’s sellers explain you how you can be the next internet millionaire
Editor’s note: This is a guest post from Angelica Pratolini, Head of Communication at Teezily.
Teezily is a free eCommerce solution that allows people to set up an online store to sell custom merchandise. Since its launch in 2014, Teezily has changed its business model and introduced new features and tools – such as an affiliate program, a campaign customization tool and a translation app – to guarantee a top selling experience to its worldwide community of creators. Hear from Daniel and Sander, two European marketers, who quickly became rising eCommerce stars on Teezily:
Hello Daniel and Sander! Where are you from and where are you living?
D – I come from Germany, near Frankfurt. I am living there with my wife and my daughter.
S – I’m from Lemmer, Friesland, a province in the Netherlands.
How did you start your business at Teezily?
D – I started first with “Name” campaigns another print-on-demand platform, in 2014. Then one of my mentors suggested to start selling in Germany. “You know your market and you know the Germans better than the Americans”, he said. And that’s why I decided to launch my business on Teezily, which is currently the best international company for Print on Demand. The rest is history…it took me about 3 months to boost my sales and have successful campaigns.
S – It all started with a small, local but very dedicated Facebook page I started a couple of years ago. Back in the day I never realized you could actually make a lot of money on Facebook until I came across a shirt on Teezily which sold 3000+ products. This gave me the idea to try this on my humble page. Long story short: I sold about 40 shirts and made about 400 euros. I invested the money in ads and new designs, struggled until my very last 20 euros which is when I finally hit gold.
Can you tell us the main challenges you have experienced while trying to develop your business?
D – It’s always pretty hard to learn the newest digital marketing strategies and integrate them to your Facebook communication. Nonetheless, if you have a good group or a forum with some expert sellers you exchange about the most recent developments concerning FB ads and digital marketing with … keep them close and learn from the best!
S – When things are coming my way and sales are good, this business is so much easier for me because I am full of ideas and energy. The weeks where there are less sales I have to get myself in the right mindset. Get rid of all distractions and work hard to make sales happen again. I learned to close myself off from distractions by avoiding them. Uninstall games, no TV in my office, headphones on and go! Don’t waste time by doing nothing.
How do you organise your work every day?
D – I am very focused and goal-oriented. I set up my short and long term goals and schedule a plan to reach my objectives. Furthermore, I can count on an amazing team. My designers and my Virtual Assistant help me to upload and launch all my creations, so that I can have some free time to organise all my business activities.
S – To be honest this a still a point for me where there is a lot of room for improvement. I want to do everything, right away ASAP. On the one hand, that’s the main reason stuff gets done – I just do it! On the other hand, things can get chaotic and I know I could be even more effective when I organize and schedule things properly.
How do you keep your ideas fresh for your market?
D – First of all, I need a VA to help suggest new design ideas and develop the best targeting strategy.. And you have to test, test, test and test. You know, sometimes I think that working in this business it’s like being a basketball player. You need to fail over 9000 shots to… “hit the basket”! I think it was Kobe Bryant who said that and that was true, indeed.
S – By presenting them in good looking ads; ads make a big difference, especially when retargeting. I often relaunch old winners with a fresh ad. This year I’m using videos more and more, people like to see the shirt they are going to buy is real life use. Not just an image on Facebook.
What is going to be your next move?
D – My next move is to upload all of my best selling designs to the marketplace to benefit from free traffic, without spending a penny in FB ads.
S – I can’t say too much yet. But thanks to my dear friends at Teezily we are working on a very special collaboration to give sellers the opportunity to keep track of their sales like nobody ever has before in e-commerce.
What do you think about the future of online T-shirt marketing?
D – I think that the European market is still offering lots of possibilities. Everybody needs T-shirts, and people will not stop buying them. Nevertheless, competition is getting harder and therefore it’s really fundamental to find new, fresh ideas and be aware of the latest digital marketing trends.
S – It’s a never ending story, people will always need shirts and things can only get better. Especially at the speed Teezily and technology in general are developing. Delivery will be faster and people will be even more eager to buy. A shirt is like a social media post: People want to express themselves, get attention, make people smile, trigger a response. More and more people want to express themselves in public by showing who they are and what they like.
Do you have any requests or suggestions for the Teezily team?
D – Just keep on listening to us, the sellers, because we can identify the main problems and help to solve them. And always look at the market, implement new ideas and products as fast as you have already done in the past. It’s a risky business, but it’s also fun and challenging on the other side.
S – Keep up the great work, you guys work hard and are there 24/7 to support me and everyone else who uses Teezily. I appreciate that a lot! Keep on improving everything that you are improving each day.
Can you tell us your favorite memory of your “Teezily journey”? 🙂
D – The trips to Paris – to meet you – and Barcelona. I love to chat with you guys, but meeting you in the real life has been absolutely amazing.
S – My favorite memories are the trips that the Teezily Team organised in Malta and Barcelona. Meeting like-minded people is valuable because you don’t meet them in your regular daily life and it gives us an opportunity to share tips.
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