Going direct to the world’s online shoppers

Payoneer’s CEO, Scott Galit, shares his insights with Internet Retailer on emerging markets and the biggest trends in ecommerce.

“The path from manufacturer to consumer has never been so direct.

More than ever, manufacturers can tap into the needs of consumers around the globe, unrestricted by much of the friction that traditionally exists between supply and demand. Consider this—if you were a small manufacturer operating out of Indonesia just ten years ago, how would you have gotten your product out on the broader, global market? You would have been forced to build a distribution network, reliant on the reach of retailers, and restricted to demand-side selling, waiting for consumers to drive the growth and adoption of your export. Now, whether you’re a big enterprise or a small business, you’ve got access to the largest selection of online marketplaces the world has ever seen.”

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