4 Link Building Tips for Affiliate Marketers

Link-building is important for affiliate marketers for two key reasons. It is a way to drive referral traffic to your website and specific landing pages and it contributes to search engine optimization and improved results positions. Google and other search engines view quality links to your site pages as an endorsement of your content.

The following is an overview of some of the best link-building tips to aid affiliate marketers in achieving these two critical objectives.

Create Great Content

The most basic, natural way to generate external links and social media shares is to produce and distribute great content. People tend to share content that is of significant value and that drives an emotional response.

It is possible to generate links to your landing pages, but often blogs are a primary channel to generate links based on compelling content. By addressing common questions your target customers face with valuable insights, you inspire them to let others know with a link.

Write Guest Blogs

Guest blogs have long been a primary link-building strategy. However, the approach has changed over time. People used to write guest blogs in exchange for external links anywhere and everywhere. Now, Google penalizes sites that have a lot of low-quality external links. Therefore, the strategy has shifted to include more prioritization of quality guest blog locations.

After you have earned a reputation as an expert serving a particular consumer or business market, your opinions and views are valuable. Identify websites and blogs that provide insights into your covered industries and reach out. Offer to share valuable content and resources to their audience in exchange for a link to your site, a blog post or a particular landing page. Focus on a small number of quality sites and attempt to submit guest posts periodically, such as once per month.

Broken Link Building

Broken link-building has been around for years, but it has escalated in popularity. This strategy involves searching for broken links on web pages that return a “404” error page. These broken links are bad for website operators; thus, they provide an opportunity for mutual benefit.

Search for broken links using the approaches described in Moz’ “The Broken Link Building Bible.” Then, contact site operators and notify them of the presence of the broken link (a helpful service) and offer a valuable replacement. If you don’t already have a relevant page, consider creating one that matches your audience’s interests.

Share on Social Media

One of the simplest ways to earn links is to share your quality content across social media channels and provide easy on-page buttons that allow users to do the same. Distribution on Google Plus, Reddit, Twitter, Facebook, Pinterest and other industry-relevant platforms gets your content in front of people with natural interest.

If your posts and content are relevant and useful to readers, they can simply hit a “share” button to redistribute it to their followers. As the message reaches more social media users, you have a greater chance of someone finding it valuable enough to share as a link in a blog post or other site page.

Conclusion

These are some of the most proven and effective link-building strategies that affiliate marketers should use to generate more external links. To compete, you not only need quality links to drive traffic; you also need them to boost your impression with Google!