Advances in technology provide significant benefits for affiliate marketers, but they also make things a bit more complicated. In addition to tracking behaviors of your marketplace in general, it is now important to execute cross-device tracking to gain deeper insights into your customers. Doing so helps you remain competitive with other industry providers.
The following is an overview of the primary reasons that cross-device tracking is advantageous for affiliate marketers who leverage the capabilities of tracking technology!
By enabling cross-device tracking, affiliate marketers get a complete view of the journey an individual buyer takes leading up to a purchase. Without this type of insight, there are gaps in your ability to follow the buyer’s path and to understand thought processes and activities along the way.
Buyers often engage a website on one device for research, but then come back to it later on via a different device. A better perspective on this entire journey allows you to engage buyers more effectively throughout.
Third-party ad servers, including Google AdWords, now allow advertisers to target users on specific devices with advertisements. If you know which device your buyer uses during initial awareness of a need, you can deliver the right message at the right time on that device. You might have a different ad for another device that you present at a later point as the buyer moves closer to a purchase.
You can also execute retargeting campaigns with device-specific targeting. Thus, if your normal buyer starts on a mobile device and then converts on desktop, you can improve advertising efficiency by retargeting users on desktop.
Any additional ways that you can better track your marketing expenditures and value is a bonus for your business. By tracking your marketing spend not only at the customer level but also across devices, you improve your ability to invest the right amount of money in marketing. As you get more familiar with your buyer’s journey, you might even discover new customers to target with your offerings.
Marketers today want to deliver a personalized experience to users throughout their buyer journey. Combine marketing automation tools with cross-device tracking so you can execute automated email campaigns that deliver relevant messages to customers based on their position in the journey and device.
Every business-related action you take as an affiliate marketer should somehow tie into efforts to improve profitability. Cross-device tracking creates opportunities to increase the response from your targeted marketplace while optimizing efficiency in your budget.
Any tools or strategies that offer more revenue and reduced costs at the same time make sense for affiliate marketers.
These are some of the primary reasons that affiliate marketers must make use of the technology that allows for cross-device tracking. Collectively, these factors should drive a significant boost in your profits based on greater targeting capabilities and improved efficiency with your marketing expenditures!