Feeling the luck of the Irish? St. Patrick’s Day is just around the corner which means now’s the time to prepare your eCommerce store and capitalize on the festive holiday!
While it’s not on the same level as Valentine’s Day or Mother’s Day, St. Patrick’s Day can definitely help you really boost your March sales as the holiday attracts many consumers in the U.S. and Europe who are celebrating.
In fact, in 2020, American consumers spent an estimated $5.9 billion on the celebration, even during the initial peak of the COVID-19 pandemic, proving that the holiday provides plenty of opportunities for cross-border sellers to take advantage of the festivities.
Ready to find your pot of gold? To help you make the most out of the Irish holiday, here’s a list of 7 lucky tips to help you sell more this St. Patrick’s Day!
Let your shoppers get into the holiday spirit and capture their attention by selling unique and festive holiday products such as green apparel, accessories, beer beverages, hats, decorations, candy and more. If you’re able to, now’s the time to stock up on items like leprechaun hats, clover necklaces, green socks and anything St. Paddy’s Day related.
What’s great about St. Patrick’s Day is that it isn’t the type of holiday where you must promote holiday-related products.
Fun Fact: 79% of Americans are planning on rocking green on St. Patrick’s Day. This is the perfect time to stock up on additional green items!
If you currently sell anything that’s green or even shamrock-shaped, promote those on your store’s homepage as well! For example, if you sell exercise equipment and you have a few yoga mats or weights in the color green, push those to the front of your site as part of your holiday promotion. In addition, to show off more of your St. Patrick’s Day spirit, turn your site green with a festive background to really grab your shoppers’ attention!
St. Patrick’s Day lands on March 17th so make 17 your go-to-number for any special discounts and make sure the discount is visible enough on your site’s homepage. Even though those who are celebrating may already know which date the holiday falls on, remind your visitors that you’re offering them 17% OFF on select items in honor of the Irish holiday.
Social media giveaways are a great way to bring more attention to your eCommerce store. To keep things fun, run a “luck of the Irish” sweepstakes on your social channels a week before March 17th in which you announce that 17 lucky winners (keep that 17-theme going) will receive a free gift. Who doesn’t want a free gift? With a creative, holiday themed sweepstakes, you’ll be able to push more consumers towards your store, ultimately boosting your sales and providing you with more leads.
Consumers who plan on celebrating will most likely be purchasing holiday-related products ahead of time so it’s crucial to ease their shopping experience with free orders. To turn this offer into a more fun and creative promotion, utilize festive codes like “LUCKYCHARM”, “CLOVER” or “GET LUCKY” to unlock the free shipping offer. Codes like these are great to include in email marketing campaigns as well.
Another way to go about the whole “17” theme, is to offer the first 17 shoppers on your site an exclusive discount. However, make sure your message on this offer is clear. For example, run an email campaign mentioning “the first 17 shoppers will receive an additional 17% OFF on their entire order”. Remember, consumers will do just about anything for a good deal. Before you know it, you’ll have shoppers racing to your store to snag that extra discount.
Continuing with the idea of incentives, offer your consumers a limited time deal is another effective marketing strategy as it creates a sense of urgency. As you already know, consumers are always looking for the best deal, but it’s up to you to push them to make a purchasing decision and what better way to do that by offering a deal that expires quickly!
For example, try using messaging like “Shop St. Patrick’s Day before 7:00 PM and receive 17% off” on your store’s homepage and even incorporate it in an email campaign the day of. Not only will a deal like this have your shoppers engaged and running to your store before the clock strikes, but it can also boost brand awareness.
With millions of consumers planning on celebrating this year, we strongly recommend that you take advantage of St. Patrick’s Day as according to recent data, the holiday’s popularity is only soaring year after year! However, in order to really capitalize on the holiday, we suggest combining the tips mentioned above along with an advanced preparation.
So, what are you waiting for? Get your green on now!
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