Davide Nicolucci, founder of Growth Hack Consulting HK LTD, is a widely published industry expert with long-standing experience in eCommerce consulting and Amazon marketing strategy. In this fascinating webcast for Payoneer, Davide discusses the importance of brand registry for your advertising, image optimization strategy, PPC strategy for 2020, external traffic rank strategy and the use coupons to propel Amazon sales. Here are some of the main takeaways from this high-value session.

Amazon Updates

Amazon third-party sellers are responsible for around 50% of revenue on Amazon. This number is staggering. Just to give you an idea of how much money you can make today on Amazon, more than $200 billion in revenue is generated just in Marketplace. With more than 2.5 million active sellers on Amazon, it’s a crowded place and that makes it harder to sell well. But there are still big opportunities if you play the game right. Even amid the coronavirus pandemic, Amazon sellers are still in business and even tapping into fresh opportunities. Throughout the webcast, Nicolucci refers to specific trends on Amazon relating to the impact of coronavirus and offers concrete strategies for sellers in this climate. If you missed this insightful presentation with up to date tips, you can watch it now!

Importance of Brand Registry

The first main takeaway from Nicolucci’s webcast is that as an Amazon seller, you’ll miss a lot of opportunities and be at greater risk if you don’t register your brand. Some of the benefits that come with having a brand registry for advertising on Amazon is security from IP infringements. You can also get more reviews once you’re registered. This is crucial considering strict review regulations implemented by Amazon. With brand registry, you’ll also gain access to brand advertising and information features like brand analytics. In the webcast, Davide delivers a deep dive into the importance of brand analytics – with a focus on the impact of COVID-19 on ranked search terms. His expert tips focus on providing higher organic rank giving better attribution to PPC keywords.

Image Optimization Strategy

The second great takeaway of the webinar relates to the importance of images in optimizing SEO and propelling sales conversion. Images are what buyers focus on first – they have the greatest impact in combination with potent copy over either images or copy on their own. The visual power of images in combination with well-written bullet points, titles, and other copy communicates best with potential buyers. With a focus on mobile optimization, Davide examines best practices for setting up your images in detail and uses illustrative real-world examples of what will work best – this is a must-watch section for any Amazon seller looking to communicate the benefit of their product.

PPC Strategies for 2020

One of the useful tips discussed in this webcast is how to best organize your product campaigns, specifically keeping track of the advertising cost of sale (ACoS) in order to maximize profit while minimizing costs, depending on your PPC advertising campaign objective. Different objectives will call for bearing different degrees of cost, so it’s vital to identify what you are trying to accomplish when setting up a campaign. Nicolucci gives detailed tips on how to organize PPC sponsored product advertising campaigns, including how to compete against other products on Amazon. This segment offers easy-to-understand guidance on developing successful PPC strategies in 2020, with a focus on micro-targeting to generate good conversion.

External Traffic Strategy

This recently developed growth hack strategy involves bringing many of the earlier tips together to push high SEO keyword rank in external traffic. Organic rank needs to be supported by PPC and social media campaigns, influencers, and other avenues for brand-driven growth. Here, Nicolucci details how to drive external traffic to your products, including how to leverage social media campaigns.

How to Use Coupons

Even if you are offering a relatively low discount, coupons are an effective tool to drive traffic and sales. For example, when a product appears in organic results on Amazon, products with coupons are accompanied by a green text that is visually appealing and draws more attention – and therefore generates more conversion.

These are just a few takeaways from the webcast, but the full version is packed with indispensable tips and illustrative examples on how to build a successful brand on Amazon, how to stay ahead of your competition, and how to navigate your business during the current coronavirus pandemic.