Amazon India is Open for Cross-Border Business!

As India’s most popular eCommerce platform, Amazon gives global sellers access to hundreds of millions of potential customers. Getting the most from this market, however, depends heavily on how your payment infrastructure is set up.

In this post, we’ll be covering some of the challenges you might face operating a cross-border eCommerce business in India, how to navigate these challenges, and how Payoneer’s end-to-end payments solution can help you succeed.

Challenges of Operating a Cross-Border eCommerce Business in India

Entering new markets is often fraught with headaches and difficulties, and India is no exception.

From complex financial regulations and localized payment issues to convoluted operational processes, sellers have always found it difficult to scale up their cross-border business in India.

These, and additional challenges, include:

• Local presence is required – For taxation and compliance purposes, overseas exporters are required to use a local entity for all product listings.
• Payments issues – Payments are often delayed due to a lack of efficient and convenient payment solutions, which can severely impact your bottom line and ability to efficiently conduct business.
• Commercial regulations – Indian regulations don’t allow overseas exporters to directly list on Indian marketplaces.
• Non-scalable policies – Indian import guidelines, including the need for a local presence before you can start selling, are restrictive and prevent business scalability.
• Operational difficulties – Sellers often run into complexities regarding shipping costs, import duties and managing returns and exchanges.
• Trust – Sellers often run into trust issues with Indian entities used to create the local presence needed to pay local taxes and remain compliant.

It’s no wonder, then, that venturing into the Indian market was, until now, only for the strong willed and boldest of entrepreneurs. But all that has now changed. Barriers have been lowered and entry is now granted to anyone looking to sell to this highly lucrative market.

Easing Your Path to Selling in India Using Payoneer’s End-to-End Solution

Payoneer has partnered with leading Indian marketplaces, including Amazon, banks and importers to provide you with a viable, compliant and scalable solution, allowing you to operate and grow your business.

Fully compliant with Indian regulations, Payoneer effectively localizes your business through the previously unavailable Fulfillment by Amazon (FBA) model to ensure the payments flow from your Amazon store to your Payoneer account. When using FBA, Amazon manages the storage, fulfillment, customer service, returns and exchanges of all your products. This prevents any operations related complications from impacting your business. Lastly, Payoneer is able to mitigate fraud risks, payment blockages and any other concerns you might have when working with Indian entities.

You can rest assured that when you operate your business using Payoneer, you’re partnering with the most trustworthy and safest payments provider. Our goal is to provide you with the safest, most efficient payments solution as you grow your business and expand into one of the largest eCommerce markets in the world.

Ready to start selling in India with Payoneer?

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