The COVID-19 pandemic has impacted nearly every aspect of eCommerce, including shopping events that cross-border merchants often rely on for a significant chunk of their yearly sales volume. Amidst temporary FBA restrictions and a delayed Amazon Prime Day, sellers have found themselves stuck with inventory that they’ve been unable to sell, despite the dramatic increase in eCommerce transactions over the last few months.
For fashion retailers, Amazon has come up with the perfect solution to help them out – The Big Style Sale.
While Amazon has not yet confirmed the exact date, market watchers are speculating that it could start as early as tomorrow, June 22nd, and last up to 10 days. The Big Style promises to be one of the biggest shopping events of the year.
With deals on everything from men’s shoes to designer apparel, now is the ideal time for fashion retailers to step up their marketing and sales efforts. This will help offset any sales shortfalls experienced during the COVID-19 pandemic.
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