Father’s Day in Australia is fast approaching (September 5th), so as an online seller, this is the perfect opportunity to sell to the ‘land down under’ and maximize your sales next month!
With a revenue of $27Bn, Australia is currently ranked as the 10th largest eCommerce market in the world, making it a prime destination for expanding your online business. Where to sell? Arguably the most popular marketplace to sell on is Catch.com.au, Australia’s leading online marketplace. Home to over 1.7 million active users, it offers global sellers an excellent opportunity to establish themselves in an emerging market.
For help in how to sell on Catch, check out our free guide to Catch.
So, with Father’s Day just around the corner, and another lockdown in place, Australian consumers are likely to be shopping more online this year as they eagerly look for the perfect gift for dad.
To help you make the most out of Australian Father’s Day, we’ve compiled a list of exciting and trending gift ideas your Aussie customers will love.
Let’s dive in…
With September marking the start of the Spring season in Australia, outdoor recreation supplies could offer the working-from-home dad everything he needs to stay productive.
Promote supplies like inflatable outdoor swimming pools, volleyball nets for the backyard, splash pads, pool games as well as some toss games. This year, more than ever, your customers will want to purchase something that’s less traditional, so skip trying to sell those fancy ties and socks and dig into your customers’ needs. Due to the spread of the coronavirus, Australians are looking for outdoor activities they can do from their back gardens. So, try to target the customers who have that ‘outdoor’ dad or ones that are ‘pool owners’.
For that sports-obsessed dad, make sure you stock up on a wide range of green and gold sports apparel that can help share national pride and make your end-customer, dad, feel part of the team. Sell items like t-shirts, caps, scarves, flip flops and shorts with the Australian flag and of course, the colors green and gold to represent true Aussie pride.
With millions around the nation confined to their homes, now’s the time where many households are redecorating their interiors and the right bedding and furniture product can be just the gift your customers are looking for.
Sell products such as sports-themed bedding, specialized pillows that offer more comfort, lounge-around essentials like reclining chairs, desks, patio sets, bar tables, and anything else that could help add a new and refreshing touch to the home.
Target the customers who have music-obsessed dads and have a love for modern technology with a streaming music subscription, definitely a great and out-of-the ordinary gift idea! If you sell items, such as earphones, Bluetooth speakers or car audio systems, you may be able to get an affiliate deal pushing a subscription and product package.
Amazon, Apple, and Spotify are among the most popular streaming service providers in the market at the moment, so offer your customers a subscription to one of those and their dads are set!
By now, you’ve already come to the conclusion that you could do better than sell socks and ties, so it’s time to target shoppers who have tech-savvy dads.
Stock up on products like noise-cancelling earbuds, outdoor speakers, soundbars, big-screen tablets, gaming and VR headsets, and smart watches. There’s so much more you could add to your store for this category so don’t just limit yourself to these specific items.
This Father’s Day, don’t take a chance and guess what your shoppers are looking for, instead, look at what Aussies tend to shop for (outdoors and sports, household items, gadgets, etc.) to drive more sales. Even though you may have already promoted Father’s Day gifts two months ago to the U.S. market, that doesn’t mean you should overlook the Australian eCommerce space. The market is not yet saturated and there are a ton of opportunities out there for global sellers like you!
If you’re considering branching out to the Australian market, Payoneer’s secure and easy global payments solution can help you do so. With Payoneer, you can get paid in AUD by Amazon Australia or other local online marketplaces, and withdraw the funds directly to your local bank account and in your local currency, for a low fee.
Father’s Day could be the perfect way for you to make that splash, so what are you waiting for?
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