The recent Payoneer webinar, “Strategies for Growth in eCommerce Marketplaces Post COVID-19” assembled experts from Amazon, Payoneer, DHL and SellerApp to discuss some of the most pressing issues in eCommerce today, as they relate to the COVID-19 pandemic. Topics discussed include:
Recaps of each speaker’s session are below, including tips for what sellers can expect once the pandemic subsides.
Shivam Pal started out his session with an overview of the Amazon services which have been impacted by the COVID-19 pandemic, including:
Given that these disruptions effectively grounded Indian sellers, Pal then went into the best ways to utilize the downtime to prepare for when Amazon resumes services. The tips he offered revolved around store optimization, including reviewing products to ensure they’re attractive to buyers during the pandemic, investing in sponsored product advertisements and planning your inventory so that you start fulfilling orders at a moment’s notice.
Pal also made sure to note upcoming events which could present sellers with excellent opportunities to drive sales, including Mother’s and Father’s Days, the back-to-school season, and Amazon Prime Day. To leverage these shopping holidays, sellers are advised to use promotions (e.g., free shipping, giveaways and social media promo codes), coupons and sponsored advertisements to drive traffic and broaden your customer base.
Amit Arora devoted his presentation to the opportunities for sellers presented by the COVID-19 pandemic. But first, he addressed some of the lessons learned from the pandemic connected to cross-border eCommerce, including:
Arora went on to detail how by leaning on your service providers, at least in the short-term, can yield long-term gains. Your service providers are experts in their fields and can assist you in optimizing your store. Additionally, they’re based throughout the world, giving you first-hand knowledge of new marketplaces.
The discussion then proceeded to how to best prepare your store for black swan events, such as COVID-19, including building resistance to market volatility by developing your brand and expanding into categories that can help you grow your business. He broke his recommendations down as follows:
Premdarsh Vasanthan started off his session discussing how shipping companies, like DHL, view the current situation and what can be expected as the world gets used to the new normal. Key points included:
He then went on to highlight the services provided by DHL to help sellers navigate this new world.
During her session, Sunitha Sundaran shared insights into marketing optimization in a post pandemic world, where global sellers will be aggressively trying to increase sales. She started off by describing basic tools to locate keywords for your business, including through the Google Brand Analytics Dashboard and Keyword Tools, and how to choose long-tail keywords and target search terms with a good ROI.
Sundaran went on to describe proper keyword bidding management & strategy, including the differences between dynamic bidding and fixed bidding and how to base bid changes on keyword performance.
Finally, best practices were discussed regarding how to review negative keyword lists, pausing low performing keywords, differentiating between clicks and conversions and how to remove keywords with inconsistent conversions.
As the world continues to battle the COVID-19 pandemic, Payoneer provides you with the tools to help you expand your business and provide for your long-term success. These include flexible checkout solutions for your business, easy plugin integration and INR/USD bank transfers.
To learn more about how Payoneer can help you grow your business in the era of COVID-19, see our new Rebound and Rebuild resource center.
REBOUND & REBUILD RESOURCE CENTER