The COVID-19 global pandemic is the defining event of 2020, with implications that will last far beyond. This rapidly evolving situation is impacting people around the world in every possible way, include a profound effect on eCommerce businesses.
In these unprecedented times, Payoneer brought together eCommerce business leaders to discuss challenges, trends, and opportunities for cross-border sellers amidst COVID-19. In the face of isolation and uncertainty, these speakers shared insights and positive advice on how to leverage new opportunities.
If you didn’t get a chance to see the full webcast on adapting your brand to meet changing consumer needs, you can watch at any time by clicking below:
Our first guest, Payoneer’s Kavish Ahuja, offered great guidance on how to reevaluate eCommerce sales strategies utilizing real-time consumer data.
For example, changing consumer purchasing patterns during COVID-19 have impacted product categories differently.
This is the time to diversify if you feel your products aren’t selling well. If you can’t change categories, seek out subcategories that consumers are purchasing and explore different products that might be a game-changer.
Kavish delivered a great and detailed timeline for handling ‘black swan events’ and thriving despite change and adversity. He advises that in the short term, businesses take immediate steps to protect employees, manage customers, and ensure supply chain continuity. Once pressing needs are addressed, eCommerce entrepreneurs can shift their focus to near-term goals, such as reestablishing credibility and reconfiguring their workforce. Most importantly, at this stage, it is vital to protect your customer base by spending on marketing, communicating via email, and other avenues to secure your clientele.
With the foundation established, medium and long-term strategies should focus on growth and leveraging new opportunities. From 4-8 weeks of initiating your COVID-19 recovery strategy, look to diversify selling categories, capture new market space, and optimize your marketing expenditure towards these growth goals. This isn’t a one-time thing – you should be checking up on top-selling product categories on an ongoing basis.
Finally, eCommerce sellers should make tangible changes to be able to take advantage of emerging opportunities. Hedge your bets on new markets and categories and get your business ready for fulfillment changes as they arise.
Building your brand is integral to establishing resilience to volatility. To do this, Kavish offers a number of great tips:
Payoneer integration in Marketplace helps propel eCommerce growth and ensures that you can stay on top of operations easily, establish your brand, and seize new opportunities. If you haven’t started yet, check out what Payoneer can do for your eCommerce business now.
Our second webinar speaker, Chand Ajmera from Shopify, brought her eCommerce expertise to the table with important insights on taking your online store global. The first thing that should guide your growth strategy is finding out what new opportunities are presenting themselves. See what categories and subcategories are performing using top sale data, for example baby products or work from home essentials that have been trending throughout the lockdowns.
Next, strategize based on specific markets and their needs. Chand gives the example that while China is currently emerging from quarantine measures, the US still struggling. This means that purchasing patterns will be distinct. So, make every effort to use smart tools and data to guide your selling strategy and help you understand if you need to pivot your business in the short run. Some tools that Chand suggest are:
Using advanced data tools will propel your eCommerce growth strategy with critical information.
With a wide range of integrations to unify your cross-border eCommerce store, Shopify allows sellers to seamlessly build their own store instead of using a marketplace. But why have your own store? Chand explains that there a range of benefits:
Setting up your store on a single unified platform delivers a single source of truth for all order data. Using a service like Shopify helps merchants start their businesses, sell everywhere, market themselves to drive more sales, and manage their business with knowledge and confidence.
The best way to access new areas and opportunities is to have one domain with a gTLD (generic top-level domain) and create country-specific stores on a subdomain. Subdomains are usually fairly easy to implement and will preserve ranking. The main benefit of setting up your eCommerce store under one unified platform like Shopify is that it offers multiple subdomains and integrations. This bolsters your presence and streamlines operations:
Payoneer and Shopify are both offering promotions for new users, so check out the full webcast to gain access to special deals.
Our third and final speaker, Mohammed Mubashshir from Unicommerce, discussed the benefit of multichannel selling with SaaS applications to improve efficiency and reduce logistical burden.
During COVID-19, there has been a huge surge in the number of active users on online shopping and grocery apps. This trend is expected to continue until travel restrictions and self-isolation protocols are lifted. This means that figuring out the right category to evolve your business globally is the first step to getting ahead.
eCommerce is facing a lot of difficulties, with diminishing revenues, and anticipated 60-70% returns on orders stuck in transit due to lockdown, and a long period of time before sales through online channels are normalized. Sellers that decide to sell on multiple online marketplaces will be able to leverage new opportunities and recover from these challenges. Of course, multichannel sellers will need software to help them organize and manage their online business.
A successful shift to multichannel can expand an eCommerce seller’s footprint, generating a boost in sales, contributing to improved customer loyalty and positive feedback, and enhanced brand visibility. Despite these numerous benefits, growing your business globally can also come with challenges and increased complexity:
Although diversifying on multichannels is best for business, these numerous challenges can be daunting. Mohammed explains that many of these complexities can be streamlined and simplified with SaaS. Technology to the rescue!
Unicommerce is a leading provider of SaaS solutions that connect and optimize eCommerce environments for brands, retailers, manufacturers, wholesalers, and distributors. With seamless integration on Marketplace, an advanced SaaS platform can vitalize your global growth strategy by increasing sales, lowering manpower costs, reducing inventory costs, and reducing eCommerce returns.
Reducing the logistical load of multichannel, cross-border eCommerce selling with SaaS solutions lets you focus on customer success, but look for platforms that are easy to implement and stay up-to-date with the latest innovations. Bringing your operations together in one place, with one single source of truth integrated technology, lets eCommerce entrepreneurs cater to a growing customer base across new geographies and product categories without increasing manpower.
Although the past couple of months have been an unprecedented ‘black swan’ moment for eCommerce sellers, this uncertainty also comes with opportunity. Identify categories, geographies, and customer demographics to inform your global growth strategy. Then utilize a single unified eCommerce store platform with multi-channel integrations to accomplish your growth goals. Thanks to our three talented and insightful speakers, eCommerce sellers have a clear strategy for capitalizing on trends in cross-border eCommerce amidst COVID-19. If you want to hear more tips and tools to propel your global growth, tune in to the webcast!