The Payoneer Guide to Catch
Founded in 2006, Catch.com.au has quickly become one of the leading eCommerce marketplaces in Australia. While the platform was originally conceived as a deal-of-the-day website, it has grown considerably over the years and now features over two million products servicing 1.7 million active customers in Australia.
 Monthly site visitors: Over a million |
 Average order value: AU$105 |
 Average cart size: 4.2 products |
 Return Rate: 2% |
Catch has successfully differentiated itself from its competitors by offering hands-on support to their seller community, enabling a more customer- friendly shopping experience that drives sales and increases revenues.
At Catch, we prefer to work with reputable sellers who have a product offering that meets our consumer demands. This means that our customers always get a great experience and our sellers have a much higher chance of success on our platform” – Tali Lederman, Strategic Partnerships and Category Manager, Catch
Here, we’ll present you with a guide to selling on Catch, including an overview of the Australian market, the steps you’ll need to take before selling on Catch and best practices to help ensure your store’s success.
eCommerce in Australia
As the 10th largest eCommerce market in the world, Australia has quickly become a prime location to expand your cross-border business. While eCommerce in Australia has grown significantly in recent years – analysts forecast the market size to increase from AU$28.6 in 2019 to AU$35.2 in 2021
– in-store purchases are still Australians’ preferred method of shopping. This presents sellers with an excellent opportunity to establish themselves in a still developing market.
“The Australian online market is still immature and only makes up approximately 10% of sales in the total retail market, so there is still huge potential for growth. We are seeing this growth particularly through discounted online stores and marketplaces.” – Tali Lederman, Strategic Partnerships and Category Manager, Catch
- Australians who shop online: 80%
- Percentage of total products bought online: 10%
- Top reason for not shopping online: Shipping cost (52%)
- Total shopping coming from eCommerce: 36%
- Strongest purchase drive when shopping online: Price point (81%)
Sources: The 2019 State of e-Commerce, Asia-Pacific by Rakuten Marketing and The State of Australia’s Ecommerce in 2019
Product Categories
To effectively target Australian customers, it’s important to understand their shopping habits. There are several product categories, including Home Improvement and Household Goods, in which shoppers prefer Australian brands. When deciding on a product line for your Australian store, the following categories might be a better fit, as shoppers largely have no preference with regards to where the product is sourced:
Australian goods and services tax (GST)
Before opening your Catch store, it’s important to consider Australian regulations governing cross-border sales, including the Goods and Services Tax (GST). Until 2018, a 10% tax was levied on all overseas purchases above AU$1,000. Now, however, that tax is applied to all goods delivered into Australia, regardless of the purchase amount.
For cross-border sellers, this might complicate how you operate your business, i.e., whether to absorb the tax on purchases or whether to pass them off to your customer. Alternatively, you could rent warehouse space inside of Australia, negating the tax while ensuring faster delivery to your customers.
Opening your Catch store
Catch has an established set of core values that all sellers on the platform are expected to follow. In addition, you’ll need to complete a vetting form to better ensure your business conforms to Catch’s standards. Before opening your store, take note of their eligibility requirements:
-
Quality products and product listings:
Ensure that your products are safe, durable and are compliant with all safety regulations. Additionally, your product listings must contain all relevant information for your customers to make informed purchasing decisions.
-
Value for money:
When selling on Catch, it pays to offer the best deals. In addition to helping boost sales, the best deals on the platform are picked by Catch to be featured in main events and sales pages.
-
Fulfillment and customer service:
To ensure your products are received on time, all tracking numbers must be provided to Catch so they can facilitate orders. In addition, all Catch sellers must respond to any customer questions within two business days.
|
|
 Expected shipping time: 10 business days |
 Monthly store fee:AU$49.99 |
 Sale commission:8-20%, depending on product category |
 Most popular product categories:Apparel and Footwear, Accessories and Jewellery, Sports and Outdoors Equipment, Electronics |
|
Catch seller support
Once you begin selling on Catch, you’ll benefit from a high level of seller support, marketing opportunities and access to a variety of sales to promote your store. These include:
-
Personalized support:
As Catch limits the number of sellers on their platform, they’re able to offer hands-on service, including onboarding assistance, account management and marketing support.
-
Unique marketing channels:
Catch provides sellers with the change to be featured in both their newsletter and marketing emails.
-
Daily promotions:
Daily deals give you the opportunity to have your product line prominently featured on the Catch website.
Become a successful Catch seller with Payoneer
Payoneer offers Catch sellers a variety of benefits, so that you can focus on building up your business while we make sure all your payment related needs are taken care of.
With Payoneer, you’ll have access to multi-currency receiving accounts, enabling you to make and receive payments throughout the world, and then transfer and withdraw funds in your local currency. Additionally, you’ll have the flexibility to easily and securely pay your suppliers, manufacturers, and service providers from your Payoneer account straight to your recipients’ Payoneer accounts or via bank transfer.
Sounds good? That’s because it is.