Payoneer has worked closely with Tophatter for years, watching this unique marketplace grow and evolve — continually putting equal focus on the shopper and the seller experience while developing their products and services accordingly.
Tophatter brought the discovery shopping experience to mobile in 2011. Since then, the app and website have seen many iterations for shoppers and sellers. For shoppers, the look and feel has changed along the way, but the basic mechanism of fast-paced, 90 second auctions has always been the mainstay. For sellers, Tophatter has seen a similar evolution, bringing it to where it is today: a marketplace focused on seller control.
In the last year, Tophatter has built a number of new tools to empower its sellers. Now, sellers are in control of what goes up for auction, how many items can sell, and how fast they want to try to sell volume. There are additional tools to mitigate risk at auctions, as well like Reserve Pricing and Starting Bids. To be successful on Tophatter it is all about finding “winners.” These winners are the right product at the right price point; and can sell hundreds to thousands of times a day. With merchant tools like Campaigns Tophatter has built a risk-free testing ground to find winners, monitor performance, and scale sales.
Tophatter’s Scheduling Fee Bidding tool was rolled out in 2018 and is designed to give sellers more control on what products and scheduled when and more visibility into how much volume they’re generating. This innovative tool also helps sellers test out new products to gauge performance before investing in more inventory.
The company’s focused more on providing better tools with more data for sellers to better control and monitor their sales performance. In 2018, they worked on simplifying their Seller Dashboard, new tools, and updated Seller Standards that help to set benchmarks and expectations around performance. This marketplace focuses heavily on providing tools and resources to help drive higher margins for sellers.
They’ve also invested their own resources into expanding internationally to help their sellers drive higher sales in more geographies across the world. Here at Payoneer, we’re happy to support and facilitate this expansion for Tophatter and their growing number of global sellers!
If you’ve been thinking about starting to sell on Tophatter, now’s the time to start!