7 tips to get more of your emails opened
Approximately 91% of all consumers check their email every single day. Whether you are a freelance consultant looking to promote your services, an ecommerce seller looking to sell more products, or a small business owner looking to expand your clientele, email marketing is the leading communication channel. But, to get the most out of every email your readers must first open the email and then engage with your content.
The more your audience opens your emails and clicks on your links, the more sales you will make. So, check out these 7 tips to ensure top email open rates:
1. Write a Compelling Subject Line
Eight out of 10 people read the headline of an article, while only two out of 10 people bother with reading the actual article. The subject line of an email message can be viewed as it’s headline. To get maximum open rates, it’s imperative to have a catchy subject line people won’t be able to resist clicking on.
Although there is no other way to figure out what works best for your audience than to test their reactions to various types of subject lines, some best practices would suggest writing a short and concise subject line that summarizes what your email is about. Also, don’t forget to include your company name, so that your subscribers instantly recognize whom the email is from.
2. Send Emails at the Right Time
Our data suggests that best days to send out emails, the days on which most emails get opened, are Tuesdays, Wednesdays and Thursdays. We do NOT recommend sending emails on Fridays and (especially) not on weekends. It would also be best to avoid blasting emails to your list on Mondays. As far as best times of the day to send an email blast, there is no clear answer, but we do have some data:
- Generally, the best time to send out email is during the first work hour of the day, between 9am and 10am.
- 4pm to 7pm would be best times to reach other business owners, as most of them are working late and check email before they head home.
- Sending emails with offers to buy consumer goods is best done between 7pm and 10pm, when people are relaxing at home, but before they go to bed.
3. Be Original
If all you are doing with your emails is talking about how great your company or products are, eventually subscribers will tire of the messages sent and stop opening your emails.To avoid boring your audience, mix it up a bit! Send them a coupon, a voucher, a discount. Send them and insider video, a sneak peek into your company and your industry. Let them get to know you and how you do business. Or send them something they will learn from – something you know that your consumers could benefit from. Think about the questions you get asked most often, and explain some of them in emails you send out to your subscribers.
4. Segment Your Email List
As relevance, or lack thereof, is one of the most quoted reasons people unsubscribe from an email list, it is important to segment your list properly in order to keep your email response rates up. Some people may only like to receive your discount offers, others are interested only in a specific category of a product, yet others don’t want to receive your emails more than one a month.
You can also segment your list based on sex, age, location…the possibilities are endless. Figure out what your subscribers like, and send more of those kinds of emails to them, and less of others. By segmenting your lists, you are creating smaller lists within your overall audience. You can send a different kind of email to each segment, and you can do that at different times and dates. Here are some ideas that will help you properly start with email list segmentation.
5. Remove Inactive Subscribers
Inactive subscribers are people who don’t respond to your emails – at all. As a sign of caring, send them an email asking if they want to continue receiving emails from you. Link to a page on which they can change their preferences – that way, if they actually do want to hear from you, but don’t like the emails they are currently receiving, they will put themselves in the right segment.
It’s a win-win. You get to know exactly what your subscribers want and you reduce the negative responses your emails get (not getting opened or reported as spam), while your subscribers also get the content that interests them.
6. Use a Clear Call to Action!
It may seem obvious, but without a clear call to action, people may not realize what you want them to do once they are finished reading your email. Make it clear to them – tell them to visit your site, tell them to like your Facebook page, tell them to buy this or that product… just be clear and TELL them what to do (and add a link to the correct place)! This way you will increase the number of clicks within your emails and the number of responses your emails get in general, leading to better open rates and customer interaction.
7. Outsmart Email Spam Filters
Not so long ago, top tier email service providers such as Gmail, Yahoo and Outlook upgraded their email relevancy algorithm, which decides whether or not your email will end up in your intended recipient’s inbox or spam box.
To determine whether your email is inbox material (and not spam), these service providers looked at several factors:
- the “reputation” the email sender IP
- Included links (to ensure domains are not “blacklisted” by their inhouse or third party blacklists, and they used to
- scan your email’s HTML code, subject line and email content for spam words.
Today, a very important way for spam filters to figure out in which “box” to put your email, is how the audience interacts with that email. The more people that open up your emails (in Campayn, we count anything above 10% as an OK open rate), and the more that people click on the links within the email, the more likely your future emails will end up in their inbox.
I hope you enjoyed reading this blog post. Please feel free to share your own 0.02c, ask a question or disagree with me. Also, please don’t forget to share the article with your social networks.