With all the focus on the winter holidays, sellers might overlook the big selling opportunities in the fall. But sellers can win big with fall sales. There’s Halloween and Thanksgiving, for a start, plus fall is usually when the weather turns and demand picks up for cold-weather items. Here are some top tips for sellers to boost sales with fall themes.
The first thing to do is to cast a knowing eye over your inventory and make sure it’s well stocked with fall-friendly products. These would be:
You could find that your regular products are ideal for fall sales – all you need to do is add some fall keywords to get them moving. Alternatively, you might want to stock up on some of these trending fall 2018 items especially for this season.
Fall is a time that is full of potential for special offers. Here are just a few ideas for fall offers for your retail site:
Winter clothing offers like gloves, scarf, and hat bundles. Beanie hats are especially popular. There’s also a demand for car maintenance products such as car windshield protectors, de-icer spray, and windshield scrapers to prepare your car for the cold weather.
Feel-good kits such as mugs with chocolate spoons, hot chocolate kits, or pumpkin spice latte kits, at-home spa packages, and essential oil burners capture the desire for some coziness and self-care as the nights get longer. Winter beauty offers such as deep moisturizing creams with night masks, nurturing hair and skin treatment sets, and hand moisturizing lotions are good offers to counteract the effect of the cold, wet air.
Thanksgiving-themed table decorations and fairy lights put people in a festive mood, and can be used as an intro to the winter holiday season as well. You can also bundle together cookware such as grill mats with roasting dishes and knife sharpeners with carving knives.
Early fall is a great time to capitalize on the tail end of summer. You can present special offers on scrapbooking craft kits and picture frames to capture summer memories. It’s also a chance to sell items that are left over from your summer range, with big discounts to clear out old inventory and entice shoppers in warmer climates or who are traveling to sunny regions.
If you’re quick off the mark, you can use back to school offers. These include backpacks for adults as well as kids, notebooks and all types of school supplies. As the season moves on, big discounts on school items can catch the more disorganized among us, as well as the hyper-organized who buy now for next year.
Don’t overlook any niche events and opportunities for product offers. These will depend on both your product line and your geographic area. For example, if your state has big harvest fair events going on, make the most of it with harvest-related decor, checked tablecloths, and big, country-style homeware and cookware.
Oktoberfest is a great opportunity for beer-related product offers.
New Age items such as crystals, dreamcatchers, and candles are ideal for promotion around the fall equinox, Harvest Moon, and Hunter’s Moon.
Halloween is one of the biggest sales opportunities of the fall selling season. Here are our favorite Halloween sales bundles:
Don’t miss the chance to decorate your site for the season. You can try something subtle, like adding a fall foliage palette to your color scheme, or go a bit further and replace all your buttons with pumpkin icons and add a full Halloween banner.
Use a seasonal template for your emails too, and include references to the cooler weather and seasonal holidays in your marketing content. Look for subtle ways to promote your existing inventory – for example, mugs are ideal for warm soups and hot chocolate; exercise equipment can be promoted for working out in the cooler weather; inexpensive toys can make great Thanksgiving gifts.
With these great tips for boosting sales with fall themes, there’s no reason why fall should be a slow selling season. Prepare for a bumper sales harvest this fall to lead straight in to plenty of holiday income.