Where are you selling your products this holiday season? If your answer is “only on Amazon”, you are missing out on a huge revenue opportunity. Amazon may rule the online selling kingdom, but branching out to niche marketplaces or those with less competition can help you win big this holiday season.

For more information on how to plan, build and execute your entire marketplace seller strategy, download the Marketplace Sellers Guide.

Check out our top 4 international marketplaces to sell on this holiday season:

1. Wish

Wish is a trendy, personalized shopping network that allows consumers to view a feed of goods specifically tailored to their taste. For sellers, the site’s sophisticated algorithm helps discover exactly what your customers want and run highly targeted offers to push sales. Wish has grown quickly over the past 4 years to over 30 million users, with 95% of orders coming from Wish’s mobile app. If your shoppers are young savvy mobile users with an eye for fashion, this is definitely a marketplace you want to sell on.

2. Etsy

Etsy is a marketplace where people around the world connect to buy and sell handmade or vintage items. Etsy consists of 24 million buyers and sellers, allowing sellers to set up an online “shop” with full e-commerce capabilities by using its simple set-up wizard. Etsy shoppers are always on the lookout for quality vintage pieces, or searching for unique, one-of-a-kind items, so if you want to sell your creations online – Etsy is the place.

3. Zulily

Zulily is an online marketplace that offers daily deals on products for moms, kids and babies, including clothing, home décor, toys, gifts and more. The site’s shoppers are mostly women who are looking for the next quality deal. The uniqueness of the site is in its daily deals, which are updated every day at 6:00 am, sent via email to 5 million customers, and continue for only 72 hours.

4. eBay

With 157 million active buyers globally, and over 800 million items listed, eBay is one of the world’s largest online marketplaces, second only to Amazon. It remains the dominant e-commerce platform for auctions and fixed-price sales and boasts a simple storefront set-up with zero site maintenance that sellers with little to no experience can manage with ease. Here are some more reasons why you should sell on eBay.

Take your time to determine which marketplaces will target the right buyers for your business and we guarantee a successful holiday sales season!  Do you have more to add to this list?  Let us know in the comments!

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