Most people know the name Amazon as one of the world’s largest online marketplaces. However, despite Amazon’s popularity across the globe, many people don’t know how (or why) to join the e-commerce market. Does Amazon offer everything you need to succeed as an e-marketer?

Here are 8 reasons you should be selling on Amazon:

1. Huge customer base

Amazon is one of the largest online retailers, with more than 244 million active members.  Carolyn Lowe, director of eCommerce at UpSpringBaby.com, says that “For a consumer goods company like UpSpring, this is ideal. It would cost us an enormous amount of marketing dollars to get the impressions and sales that we get from Amazon.”

2. Brand credibility

eCommerce and affiliate marketers often choose Amazon simply because of brand recognition. Most people have not only heard of Amazon, but used it at least once or twice. Consumers feel more comfortable doing business with companies they recognize and trust.

3. Ease of Use

Amazon is easy to use whether you’re a seller, an affiliate, or a customer. Every product page features clear navigation and one-click buy options, Prime program, and other perks help everyone involved with Amazon feel safe and comfortable doing business with the e-commerce giant.

4. Excellent infrastructure and support

Amazon has a great back-end infrastructure to support selling. This means everything from inventory tracking to tax collection (this can be a huge pain, particularly for states like California where taxes need to be calculated down to the zip code) to credit card processing is possible with Amazon’s platform. It’s all there for you. No need to figure out how to do all the setup yourself.
In addition, Amazon’s FBA (Fulfillment by Amazon) service lets sellers ship their inventory to Amazon’s warehouse, (where for free) Amazon then handles sales of the sellers’ product, the fulfillment, returns and customer service issues. Amazon also makes it easy to ship internationally.

5. Referral system

Another advantage of Amazon is its built-in algorithm for recommended purchases.  Someone may visit Amazon to buy a product that you don’t even sell, and your product may come up in a recommended purchase. Similarly, Amazon affiliates can link customers to your products through blog posts, Facebook posts and Twitter, which relieves you from the headache of maintaining an affiliate program.

6. Media Diversity

The product pages on Amazon exhibit numerous types of media to help customers make decisions. Sellers can upload photographs, videos, expert testimonials, detailed product descriptions, and other elements to show off their products. Display options like 360-degree views, color options, and customization options all contribute to the success of a product.

7. Communication

Amazon also excels at communication with both sellers and customers. The company sends personalized welcome and update emails to keep everyone in the loop and they even advertise seller stores by sending out email blasts to potentially interested customers. Not only does this increase transparency, but it also increases the chances that your products will be seen.

8. Global payment options

Amazon offers a simple way for sellers to receive payment from global customers. By offering Payoneer as a payment solution in the seller central, sellers from around the globe can get paid globally as easily as they do locally.  Are you an ecommerce seller looking to receive payments from global marketplaces like Amazon, Etsy or Alibaba? With Payoneer you can

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