The online economy is at an all-time high, and as the year reaches its end – sales reach an all-time high. Shoppers are seeking gifts for the holidays at the very best price, expecting to find seasonal deals on Black Friday an Cyber Monday. These shoppers aren’t out on the streets – no they are online, scouring eCommerce marketplaces for the items on their holiday shopping list.
French buyers are no different from their counterparts in other parts of the world, and the growth in online shopping in France presents a lucrative opportunity for sellers with experience in the European market. For sellers looking to tap into the growing French market, Europe’s 2nd largest, Cdiscount is an excellent choice.
Last year’s Black Friday shopping was one of the best seen by the French eCommerce marketplace. In fact, during the busiest time of year, the marketplace saw over 8 million visitors from France, meaning that one out of every three households visited Cdiscount to peruse the array of deals offered.
Over 100.000 game consoles and 200,000 toys and video games were sold last year during Black Friday, a significant number for 24 hours. Moreover, one of the most surprising items to gain popularity was hoverboards with 1,500 units sold in just a few minutes.
During last year’s Black Friday Cdiscount saw five times more volume than on a typical business day with 43 million euros of volume. The marketplace, who are celebrating their 20th anniversary is sure to reach if not surpass the success of last year. The top-selling categories that are predicted to attract buyers this season are toys and video games.
Over the years Cdiscount has continually strived to improve the experience for their users and their sellers. In 2018, the company has made improvements to their interface and have grown their customer success team, with a dedicated Chinese speaking staff, to support the growing needs of sellers on the marketplace. Sellers from all over the world with experience selling to the European market can sell on Cdiscount.
Since 2016, Payoneer has been partnered with Cdiscount, providing a quick and easy way for sellers on the platform to get paid. We wish to take this opportunity to wish them a happy 20th anniversary.