Marketplace spotlight: everything you need to know about Shopee

Payoneer has recently partnered with Shopee to offer easy, affordable payment solutions for sellers selling on this incredible platform. We conducted a short Q&A with Shopee to help sellers understand this unique platform and how they can make the most of it.

Shopee is one of the leading mobile e-commerce platforms in Southeast Asia and Taiwan. It is similar to the Taobao model, in which buyers and sellers can communicate and make transactions directly. What’s more, cross-border sellers from China and Hong Kong can sell to Southeast Asian and Taiwanese consumers on Shopee.


What makes Shopee different from other marketplaces?

  1. Mobile only, very socially-oriented. Sellers care about their Shop reputation and about accumulating fans, so that buyers have better shopping experience.
  2. No commission fee, no listing fee, but sellers can purchase paid ads at their own will
  3. Super fast growth, achieved $1.8+ billion GMV in the first year of launch

How can I achieve success as a seller on Shopee?

Big sellers who proactively study our local markets’ product trends and select the right products with competitive pricing do well on Shopee. Very good customer service attitude when handling in-app chats with buyers is also crucial. The more effort a seller puts into his/her shops on Shopee, the faster their growth.

Once my merchandise is online on Shopee, how can I best promote it?

Actively participate in our campaigns. In some of our markets (Taiwan, Malaysia) sellers can submit applications to join campaigns by themselves; this will soon be available in all our markets. In addition, we will have in-app paid ads starting January 2017, where sellers can bid for the key search adwords and get more search traffic.

What is your strongest buyer-base (demographically and geographically)? How can I best target them?

Our biggest markets are in Taiwan and Indonesia. Other than these, Malaysia and Thailand are also growing strongly.

Just dedicate resources to running your shops on Shopee, keep uploading high quality products that meet our market demands, and you will see the benefits.

I’d like to get started with Shopee today, where should I begin?

Please submit an application form on and follow our wechat public account: Shopee泛东南亚跨境电商;
For English language registration, visit Shopee’s Malaysia site at

Phone inquiries, for cross border sellers: +0755-21537015, for Taobao sellers: 0755-21537016

How can I receive payments from Shopee?

Payoneer has partnered with Shoppe to offer an end-to-end solution for sellers. Once you are registered on Shopee, log in to Shopee Seller Centre and click on My Wallet.
Screenshot of Shopee Seller Centre

Go to My Payment Service, click on Register and follow the on-screen instructions to register.

Register to Payoneer through Shopee Seller Centre


You will now be redirected to the Payoneer site to register.


If you already have a Payoneer account, click where the arrow indicates. If not, set up your account by following the on-screen form.

After your account is approved, you can start receiving payments from Shopee through Payoneer.

Shopee sends payments to sellers twice a month, usually on the 1st and 15th of the month. Once Shopee releases the payments, your funds will land in your approved Payoneer account within 2 hours. Then you will be able to transfer your payments at any time to your local bank account or withdraw the funds using your Payoneer prepaid Mastercard® card.

How do you see the future of this industry? Where are the big opportunities?

It is huge. We will optimize our logistics model to lower the cost, also open paid ads service for cross border sellers, so next year’s growth will be even faster than this year.

Where do you think Shopee will be in 5 years?

We will be the No.1 cross border ecommerce platform in Southeast Asia and Taiwan.

read next