Fnac Darty Offers This Incredible Tip for Holiday Season Preparations
In this fifth part of our holiday season advice series from some of the world’s leading marketplaces, we speak with Camille Liang, Director of Asia at Fnacdarty.com, the European leader in the retail of entertainment and leisure products, consumer electronics and household appliances.
There are tons of great tips to consider, so if you haven’t quite finished your holiday season store preparations – you’re in luck!
If you’ve still not started your holiday season prep and got a little longer to read up on some advice from the world’s leading online marketplaces, check out our previous advice from Joom.com, Allegro.com, Rakuten.com and Shoppee.com for their holiday season advice.
What is the #1 piece of advice you would give e-Sellers to help get their stores ready and maximize their sales this year?
It’s essential for the sellers to know the market, such as what kind of categories are the top cat for final year sell. We highly advise sellers to talk with their marketplace account managers to get more information. After knowing the market trends, it’s key to get stock prepared in the EU prior to the run up to the holiday season. French customers have high expectations regarding delivery times, especially at this time of the year so their tolerance towards delayed deliveries is extremely low. Sending packages from EU can significantly reduce delivery times to meet the market’s needs.
What trends are you currently seeing among eSellers on Fnac/Darty?
More and more sellers are adjusting their product selection strategy, from selling all to high standard selection of more qualified brands. And we have more and more onboarding requests from sellers who have lots of experience on Amazon or other marketplaces. Though several sellers are very careful in sourcing due to VAT impact, they are still here and willing to come back once they are ready once again.
Are there any special features you’d like our e-Sellers to know about that would improve their success this holiday season?
I would like to share to our sellers, please make sure that their product pages are clean and perfectly enriched with all the attributes and HTML format image + video in the description part in order to improve the click rate and conversion rate.
– Camille LIANG, Director of Asian Area, Fnac Darty
Stay tuned for more great advice from our next marketplace, Kaufland.de.
Until then, wishing you a productive planning period and a terrific holiday sales season!
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