The worldwide expansion of the internet has significantly altered the global market with nearly half of all internet users purchasing products online. Online marketplaces are overturning the consumer goods and retail industry with unprecedented speed and reach. Their success is rooted in consumer choice, and convenience.
Marketplaces drove e-commerce growth to well over $1.5 trillion in annual sales in 2014 and according to the 2014 Online Marketplace Sellers Survey conducted by Feedvisor and Web Retailer, 63% of sellers only sell on marketplaces. Why? These websites attract millions of online shoppers. In 2014, Amazon reported 244 million active buyers worldwide, and Alibaba displayed the sheer power of online commerce when it sold $9.3 billion in goods in one single day.
Marketplaces work because they offer sellers access to new markets and new customers with minimal investment. A company based in Asia, for example, can gain access to millions of U.S. consumers through Amazon or eBay without having to hire a single employee in the United States.
people interested in selling on marketplaces but unsure of where to begin. Looking for profitable products? Not sure which marketplace to start with? This guide is for you.
sellers already successfully selling on at least 1 marketplace. Are you looking for tips and tricks to sell more products? Wondering which marketplaces to focus your energy on? This guide is for you.