Cross-border online sellers can choose from a number of international marketplaces. Each one has its benefits and its unique market. For sellers interested in tapping the huge French online market, which is the second largest in Europe, Cdiscount is one of your best choices.
CDiscount_infographic_2018_06_12Established in 1998, Cdiscount is part of the Casino group, France’s retail giant. Customers across France shop on Cdiscount – the site attracts over 19 million unique visitors each month and is the location of a third of all France’s online purchases.
There’s a wide range of products sold on Cdiscount, adding up to listings of over 40 million products covering 2,000 subcategories. Cdiscount’s product list has grown by over 80% in the last year, with tech items, family and leisure items, fashion goods, and home appliances, decor, and furniture performing the strongest. In fact, 41% of all France’s home appliance sales take place on Cdiscount.
You can see that Cdiscount is an attractive marketplace for international sellers by glancing at the roster of retailers already operating on the platform. Over 10,000 merchants from 70 different countries have chosen to sell on Cdiscount.
Here are some of the reasons to sell on Cdiscount:
Through the CDiscount Ads program, CDiscount sellers can access a wide range of advertising products and media to boost their products’ visibility. Cdiscount advertises frequently on French TV, radio, and other media, and you can use that advertising presence to promote your own Cdiscount wares. You keep control of your advertising programs, thanks to the internal bidding tool which enables you to quickly and easily monitor and adjust your advertising budget.
As you can see, CDiscount is a strong eCommerce platform which should be high on the list of every cross-border merchant wanting to sell in Europe. It’s worth noting that CDiscount is still a much less competitive platform than Amazon, which gives your products the chance to shine and sell. As France’s leading online retail marketplace, CDiscount is your entry to the world’s sixth largest economy and one of Europe’s most prosperous export markets.