As the holiday season goes into full swing, you want to take full advantage of holiday shoppers in your e-commerce store. If you’re not seeing the sales numbers you projected, consider implementing some of these tips to help you sell more this season.

Launch an Aggressive Social Media Campaign

An aggressive social media campaign doesn’t mean you post advertisements every 3.5 seconds. Instead, it means actively engaging with your customer base. Ask your followers what’s on their wish lists this holiday season and how they’re celebrating with their families. Make human connections that encourage consumers to check out your e-commerce offerings.

Of course, you can promote your products and services, too. Just make your advertisements as engaging as possible. For instance, instead of asking your followers to simply buy your product, offer them tips on how to use your products as stocking stuffers.

Offer More Product Images/ Videos

Even as their frantically trying to fulfill their holiday shopping lists, consumers want access to information. They’re looking for the best products at the most affordable prices, and they don’t want to make a mistake by ordering the wrong thing just a few days before Christmas.

Consider taking more photos of your products. Show them from multiple angles and in different settings, such as in the studio and in use. You could even create a video that instructs consumers on how to use your product or demonstrates ways to use the product in real life. Recent research shows that video can influence consumers’ decisions at every stage of the buying cycle.

Create an Irresistible Promotion

The right promotion for your e-commerce store depends on what you sell. If you’re marketing high-ticket items, consider offering free shipping. Consumers love to order products online when they don’t come with that extra charge.

Alternatively, offer a two-for-one deal. A buy-one-get-one-free promotion works effectively in retail environments as well as online because they keep customers from shopping elsewhere and help consumers feel as though they’re getting something for free. You can also pair items; for instance, offer free batteries when customers buy an electronic device from you.

And most importantly, selling isn’t over when after christmas.  Click here for more post holiday sales ideas.

Make Checkout Easier

According to the Baymard Institute, 31 different studies recorded shopping-cart abandonment rates of up to 78 percent. Customers get frustrated with the checkout process and decide they don’t want the product after all. If you offer a simple, fast checkout experience, you’ll secure more sales this holiday season.

Eliminate unnecessary form fields and reduce the amount of text on the screen. Whenever possible, use single-page checkout processes that don’t require customers to keep clicking “Next” buttons. Not only will more consumers stick around for the whole purchase, but you’ll achieve higher customer satisfaction rates.

Increasing sales this holiday season will secure a bright New Year for your e-commerce business.Need fast, low-cost payments from international marketplaces like Amazon, Lazada, or Wish? Sign up for Payoneer – it’s free!

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