eCommerce is a global business, with cross-border selling making for up to $676 billion of deals worldwide. South East Asia, Africa, Latin America, Australia or the US, there’s plenty of room for international expansion. But where, and how should you expand? In order to achieve success in the international market, knowledge is key.
Payoneer has brought together top experts from 5 leading global marketplaces to provide eSellers with tips, insights and insider perspectives on expanding businesses internationally. Pro or novice, you’re sure to find these industry experts helpful to win on a global scale.
“Almost 60% of the Latin population is online, with 9 out of 10 users connected anytime, anywhere to their smart phones.”
Linio, South America’s leading eCommerce platform, is the biggest and fastest growing online marketplace in the region. With over 6 million products listed on the site, Linio strives to offer its customers the best deals, excellent customer service, and multiple purchasing payment options. Linio features international sellers from more than 20 different countries worldwide, including the United States, China, Hong Kong, South Korea, Japan, India, Panama, Spain, the UK and Australia.
“African GDP grows much faster than other countries in other regions. Besides the fast growth of GDP, the adoption of mobile has led to more internet users in Africa than in most regions.”
Jumia, the #1 African marketplace, has built a robust eCommerce ecosystem across a variety of eCommerce categories starting with consumer goods but also offering a wide range of services such as hotel bookings and food deliveries. Jumia’s marketplace offers access to the widest customer reach in Africa, as the leading player since 2012. Products across several categories can be found, with a strong focus on fashion and consumer electronics.
“When considering going into the US to start selling, there are a number of marketplaces options. What you need to consider the inventory you carry, fulfillment and logistics, and lastly scaling your business.”
Tophatter is a one-of-a-kind, auction-style marketplace that guarantees exposure for all sellers on its platform. Tophatter is geared towards mobile shoppers, with real-time auction sales that appeal to new and experienced sellers alike. With its unique platform, Tophatter has attracted sellers from all over the world, who sell anything from jewelry to electronics.
“Australia’s trade by country, comes significantly from all over the globe. You can see massive imports coming from China, the US, from Japan, the UK, and Germany as well… Australia is quite a mature eCommerce market.”
ChannelAdvisor is a SaaS eCommerce company that helps brands and retailers get their products in front of consumers via international digital channels. They provide tools for optimizing operations and sales growth to help eSellers manage their companies across multiple platforms.
“Why is the Southeast Asia market attractive? Due to two critical factors, a growing middle class and rapidly expanding internet access, clearly indicate the rapid eCommerce growth in the coming years.”
Lazada is the number-one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 145,000 local and international sellers as well as 3,000 brands serving the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions.