Last year, Cyber Monday was the biggest single online shopping day on record- $1.25 billion spent online that day. And guess what? This year, they’re expected to spend even more. But things have changed in recent years.  Cyber Monday has morphed into Cyber week- a last chance opportunity for deal-seekers to score big savings before Christmas. It’s no doubt that Cyber Week is an exciting time for eCommerce sellers and to help you get the most out of this time, we want to offer a few Cyber Week selling tips:

 

Segment Your Audience

If you have multiple audience segments, consider multiple deals. For instance, a marketing campaign promoting your higher end products should have a different offer than a campaign promoting lower end items. There’s no such thing as one great offer for all of your customers.

 

Get Social

If you’re active in social media, consider offering exclusive deals to your Facebook fans and Twitter followers. After all, this is probably one of the reasons they’re following your brand, and it’s certainly something they’ll appreciate.

 

Offer Creative Promotions

More and more, eCommerce shoppers expect free shipping, and while it can get you attract some shoppers, you’ll likely have to bring a little more to the table in order to get the sale. Try things that will encourage repeat customers and purchases, such as offering gift cards, or by creating a membership club in which customers get exclusive deals throughout the year.

 

Get Ready to Spend

So you spent all this time coming up with the perfect Cyber Week deals, only to realize that nobody hears about them. During Cyber Week,  be prepared to spend some money in order to get the word out on your brand and promotions…

• Increase your  pay-per-click budget
• Leverage email marketing (Utilize your own lists and find external lists with relevant audiences)
• Make sure your affiliates know about your promotions
• Consider promotions on daily deals websites
• Launch a Facebook ad campaign. Check out our guide: FB Ad Tools for E-tailers

 

Be Prepared for Fulfillment Demands

The huge shopping frenzy combined with all of the one-day deals can easily make Cyber Monday overwhelming for eCommerce sellers. Make sure you can handle traffic spikes on your website as well as the fulfillment rush, meaning you have enough inventory, supplies and staff. If you don’t think you can handle it, now is a great time to find out how “Fulfillment by Amazon” (FBA) Can Increase Your Holiday Sales.

 

Our Predictions for the 10 Most Purchased Items During Cyber Week

1. HDTVs
2. Tablets
3. Smartphones
4. Clothing, specifically shoes
5. Laptops
6. Children’s Toys
7. Video Games
8. Microsoft Xbox One
9. Sony PlayStation 4
10. Nintendo Wii U

 

We hope you have wonderful and prosperous Cyber Week.  Do you have anything to add to our suggestions?  Tell  us in the comments below!