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How to Grow Your Business with a Multi-Channel Strategy

Guest PostGuest Post
April 28, 2020

Editor’s note: This is a guest post by Austin Henggeler, Director of Sales & Account Management at Tophatter

No matter what part of the market you’re in, it’s clear that we are experiencing an unusual moment for consumer spending behavior. Less people are able to shop in brick-and-mortar stores, so more purchases are moving online. At the same time, people are bored and disconnected from friends and family. Many are turning to the internet and apps to have fun, treat themselves, and buy things for themselves and their loved ones. These factors can translate into incredible opportunities for eCommerce sellers, if they know where to seize them.

As many marketplaces prioritize essentials or their own products, it has been hard for sellers to move inventory. So, to assist merchants during this time, Tophatter is offering commission free selling for sellers new to the platform now through May 20. Tophatter is a discovery marketplace with 30 million customers, and this is a rare chance to access those shoppers for free.


Is Tophatter Right for My Business?

If you don’t know Tophatter well, hello! There’s nowhere to shop online as fun, exciting, and unique. Tophatter is built around fast (usually around 90 seconds!) auctions and appealing Buy Now deals. Tophatter users simply love to shop—it isn’t just an app they hop onto to check out as quickly as possible, it’s a place they come to have fun day in and day out.

Why do shoppers enjoy Tophatter so much? Because they’re motivated product explorers and savvy deal hunters. They’re shoppers who love to be surprised and delighted, and Tophatter is like a game where they can always win something cool they didn’t even know they wanted.

tophatterFor sellers, this means Tophatter can move inventory differently than other marketplaces and it’s a great place to grow their omni-channel business. Tophatter sells in the gamut of categories and the right product at the right price point can sell hundreds of times a day, without investing in marketing. It’s easy to test and you can have your first sale the day you sign up.

No Commission Fees Through May 20th

At this unprecedented moment, Tophatter wants to support both our shoppers and the marketplace economy we’re a part of. Our shoppers’ recent behavior makes it clear: the demand is there, even during this crisis.

We also know that many online and physical retailers are worried right now. Lots of 2020 business projections have gone right out the window. We’re always looking for new, motivated sellers we can help succeed, and that’s never been more true. Our user base of 30 million eager shoppers is ready to meet your supply.     

You often have to take risks to grow your business, so this is a risk free way to offer our support in these unprecedented times. The normal commission on Tophatter is 9% across all categories. If you sign up to sell with Tophatter now, you’ll owe $0 in fees through May 20th. This gives you the chance to learn the platform, test product, and make big sales with no risk.

What Can You Sell On Tophatter?

Whatever inventory you have, from jewelry and apparel to home goods and electronics to toilet paper and masks, you should try it out on Tophatter. If you’re already a successful eCommerce seller, it’s incredibly fast and easy to list your supply with us. But it’s also an ideal time for brand new online sellers, DTC brands, and physical retailers with products to move to get their feet wet in our marketplace. Our Onboarding Team can help you get started no matter your inventory or experience level.

What If You’re Already A Tophatter Seller?

tophatterTophatter is also rewarding our existing sellers. There’s nothing more valuable to us than when you recommend us to other sellers in your network. You can earn free auctions for every qualified seller you refer. Both you and the seller you refer will earn $200 in free Scheduling Fees. If you refer more than 20 new sellers, your bonuses get even bigger. Check out our blog post to get all the details and learn how to create your shareable referral link.

How To Learn More

We hope you’re excited to get started selling on Tophatter. We’re confident we can do great things together. If you have questions or would like to meet some of the team that is ready to help your business grow, join us for our live webinar every Wednesday at 11:00am PT/2:00pm ET. Sign up here to attend.

Let’s Get Started

If you’re a successful eCommerce seller, or if you’d like to be one, you’re always looking for ways to stand out to shoppers and reach new customers. From the products in your inventory to how you market yourself, the ability to make agile business decisions powers your success. The smartest decision you can make today is to try out Tophatter and sell for free. Our team and our shoppers are waiting.



Austin HenggelerAustin Henggeler is the Director of Sales & Account Management at discovery marketplace Tophatter, where he leads the US Supply team, helping Merchants reach over 27M shoppers and counting. Previously, he was one of the first employees at deal giant, Groupon, playing an integral role in launching Groupon’s partnerships arm and physical products division, Groupon Goods. An ecommerce veteran with over 10 years of experience, Austin is passionate about building thriving marketplaces. He is a native Nebraskan who loves to talk about any and all sports–especially Cornhusker football.

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