Capturing and editing high-quality photos are only part of the process of making money with a freelance photography business. You must effectively market your products and services to attract and retain paying customers.
The following is an overview of some of the best practices in freelance photography marketing used by professionals interested in generating more revenue.
A professional website and blog are the home base for your photography business. Your website should include pages that describe your experience and services. It should also feature a portfolio or gallery where you can display your best work to promote the quality of your photographs.
A blog attached to your site is imperative for building search engine referral traffic and showcasing your expertise on a variety of photography-related topics. Give prospects creative ideas on how to use professional photographs with some of your articles.
Some social media networks provide huge opportunities to showcase your work. As a top image-bookmarking site, Instagram is great for sharing pictures with your audience. Tag your images with relevant phrases and topics to attract people interested in pictures for weddings, graduations, reunions and other family events.
Automate your social messaging to deliver messages efficiently, but take time to interact with users as well.
Get listed on Google Business Pages and in other online directories. Users searching for your services in a local market typically research the first set of results that show up in a Google query.
Your business listing page not only offers important contact details, but it helps you optimize your search engine results to generate more referral traffic.
Not every visitor to your website and image portfolio has an immediate need for photography services. However, a lot of them will at some point in the future. To keep your business in front of them, capture their contact information.
An email subscriber list is the best place to start. Embed a simple sign-up form on your site and point to it in blog calls to action. Send out periodic email newsletters or interesting content that keeps people subscribed and engaged.
Leverage happy clients and readers to generate referral business. Your customers are your best promotional source, as people rely heavily on the input of peers for services like photography. Consider a referral program that rewards customers with cash or a discount on future photography purchases.
Cast a wider net by getting your pictures published through external media, websites or blogs. Photo credits on external media help you gain more credibility and brand awareness. They also add to the content you can feature on your website, social media and other marketing messages to promote your services.
These are some of the best strategies for freelancers to promote their photography business. When you attract more customers and generate revenue, Payoneer’s payment processing services ensure that you capture your income easily and without hassle.