If you want your freelance business to succeed in today’s competitive and global freelance market, it’s crucial that you know how to build yourself a brand. With so much high-quality talent out there, how do you make yourself stand out from the crowd?
During our recent Beyond 24-hour global virtual summit for digital business, Founder & Chief Content Strategist of VB Consulting and LinkedIn Marketing expert, Virginia Bautista shared how you can leverage LinkedIn to build a powerful personal brand that attracts ideal clients and positions yourself as a recognized expert in your field.
To learn more on how to build a powerful presence on LinkedIn and take your freelance business to new heights, watch the full session now!
As Jeff Bezos, CEO of Amazon once said, “your brand is what other people say about you when you’re not in the room.” Companies and businesses who are seeking quality freelancers want to make sure they’re working with reliable professionals that can truly bring value to their business. Before they even make the decision of working with you, they could easily google your name to check your past. No matter what past or professional record you may hold, you definitely want to avoid any type of background check so that there isn’t any misconception about your brand.
Remember, personal branding is not just promoting yourself and your career, it’s more than that. As mentioned in the session, personal branding is about being visible, defining and communicating your value, adding value to others and embracing authenticity. People should know you and have the ability to easily find you. The more authentic you are, the more people will appreciate you, but you’ll have to first be clear about who in fact you are.
It’s suggested to maximize LinkedIn in order to build relationships with potential clients or with those who could refer you to others. In other words, network, network, network!
So why LinkedIn? Millions of freelancers typically flock to freelance platforms in order to find work, but most of the time, it can be very cut-throat.
Let’s dive deeper into the 3 V’s in order build a powerful personal brand:
As mentioned earlier, people must know who you are. You may very well be a talented video editor, but if your audience doesn’t know that, you won’t be able to grow your business. By building a strong presence on LinkedIn, you won’t have to constantly seek clients, instead, they’ll be reaching out to YOU.
In addition, you can also grow your brand via inbound leads (clients who approach you).
So, how do you increase your visibility on LinkedIn? Here are some points you can’t miss.
Building your brand takes time and patience is key. Remember, be real with who you are, know your worth and be relatable to the audience you are trying to reach.
To continue watching all of our Beyond sessions, click below!