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Payoneer partners with Gelato to help visual artists turn passion into profit

Richard ClaytonRichard Clayton
April 3, 2023

Talented visual artists often find it challenging to monetize their art. Payoneer and Gelato are joining forces to help them overcome the challenge with a produce-on-demand and payment solution that opens global markets. 

Making a living from art can be tough. Imagine you’re a visual artist based in Vietnam. You’re passionate about what you do and spend a significant portion of your time on your art. Your work has been featured in local galleries, you have a website, and you’ve even sold a few pieces to buyers in Europe and North America where the wall decor market is growing rapidly.

You’d like to sell more to those markets, but shipping orders overseas individually is expensive and time-consuming. On the other hand, setting up a network to produce and fulfill orders overseas is a daunting task. That’s why despite your clear talent, you feel like you aren’t fulfilling your commercial potential.

Evening the artistic playing field

Our Vietnamese artist isn’t alone. There’s a lot of artistic talent all over the world, but most budding artists don’t have the infrastructure they need to turn their passion into profit, despite increasing demand for bespoke products. Enter Gelato, one of the world’s fastest-growing produce-on-demand (POD) platforms. With an extensive network of 130+ production partners in 32 countries, it gives visual artists the immediate ability to produce and sell their art worldwide.

With Gelato, our artist in Vietnam has more ways to showcase their art. In addition to a variety of wall art options, they can use the platform to create apparel, mugs, phone cases, totes, cards, calendars, and more, all featuring their custom designs. They can benefit from the highest Trustpilot score in the industry, with a score of 4.7 (out of 5) also access attractive shipping rates with a Gelato+ Gold subscription. They essentially have access to the same speed, global scale, and profit margins as larger brands.

Breaking down business barriers

Payoneer helps small business owners like the Vietnamese artist boost their revenue with payment features that streamline business management and cut fees, so they can invest resources in expanding their business.

For example, Payoneer makes it easy for our Vietnamese artist to expand into new markets, with local receiving account details in 90 currencies that allow international clients to pay for art in their own currency. Payoneer includes a free, built-in international invoice builder, payment tracking,  VAT invoices, and flexible access to funds. Our artist can even receive funds in a local bank account, withdraw at a local ATM, pay online fees through Payoneer, and more.

1+1 can be more than 2

Gelato is committed to helping visual artists turn passion into profit. That’s a mission that speaks to us at Payoneer, where we’re dedicated to empowering businesses to go beyond borders, limits, and expectations, which is why we’re very excited to announce our new partnership with Gelato.

The PwP integration will allow Gelato to receive payments from Payoneer customers, and Payoneer will be listed as a pay method on the Gelato interface. With Payoneer’s cross-border payments, working capital, tax solutions, and risk management and Gelato’s POD network, the sky is the limit for visual artists, no matter where they’re located.

Reducing the carbon footprint and supporting local business

The benefits extend beyond the individual creator. First of all, by producing locally, Gelato drastically reduces waste, storage, transportation distances, and carbon emissions. Since orders are made locally and on demand rather than through centralized mass production, the overall global footprint is much smaller, even while opening options for creators worldwide.

In addition, Gelato supports local businesses, working with over 130 local businesses that produce on-demand products in 32 countries. In fact, more than 85% of orders on the Gelato platform were produced locally, in close proximity to the end customers.
The bottom line

Gelato’s mission of helping artists turn their passion into profit is a perfect match with Payoneer’s goals.  We believe that the partnership will be a win-win both for Payoneer and Gelato customers alike, as well as for talented artists around the world.

Read more about Payoneer’s partnership with Gelato

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