Amazon, eBay, and other e-commerce platforms have succeeded admirably in the digital space, processing millions of transactions each week for consumers who prefer to order products on their computers than shop in physical stores. Another type of e-commerce platform has emerged, however, and promises to change the retail landscape once again. Wish focuses on mobile transactions and has built a robust business model that pairs consumers with desirable merchants.

Wish Encourages Users to Sign Up Via Social Media

Although Wish allows users to sign up using their email addresses, the company actively encourages new participants to use their social media accounts, such as Facebook and Google+, to interact with the site. This allows Wish to expose them to products in which they might be interested.

The focus on social media also allows Wish to develop transparency with its customers and clients. According to Forbes, 40 percent of consumers have purchased a product after sharing or “liking” it on their social media pages. People feel more comfortable parting with their hard-earned cash when they know a friend, relative, or colleague has made a similar purchase.

Increasingly, consumers rely on word-of-mouth advertising and social media buzz to make buying decisions. They trust people they know more than they trust sponsored reviews and media advertisements.

Wish Focuses on its Core Product

Since Wish leverages mobile technology, the company concentrates specifically on the user interface and design of its mobile app. Rather than splitting its focus between several different revenue streams, it dedicates its resources to the improvement of its core platform.

This means better design, usability, navigation, and other features for Wish’s mobile app. Consumers appreciate apps that don’t take too long to load or interrupt their shopping experiences with unnecessary screens. The clean, unobtrusive grid design works seamlessly on screens of all sizes.

Wish Combines Social Media and Shopping

The Wish app acts like a social media site on its own. Users can follow one another to view the products they like and to exchange Wish Lists. This opportunity for social interaction puts consumers in the right frame of mind to make purchases.

It also provides convenient ways to order products, arrange shipping, and make payments. Sign up for Payoneer to process payments quickly and easily through the Wish app, as well as through other e-commerce platforms, such as Amazon and Lazada.

Wish Helps Consumers Save Money

Unlike most e-commerce apps and websites, Wish introduces unique ways to save cash on items you wish to purchase. Most merchandise is discounted by 50-80 percent, according to Google Play, which means customers don’t have to wait to find a coupon or an in-store sale to purchase the items they love.

Wish merchants include retailers who sell clothing, beauty products, jewelry, electronics, and more. When consumers access the app, they see the original price of each item as well as its discounted cost.  This cost saving approach let’s price savvy customers make smart purchases and also helps sellers increase their sales.

Are you selling on Wish?   Simply sign into your Wish account and select Payoneer as your payout method.  Not yet a Payoneer user?

>>Sign up Now!