Last Thursday, the Payoneer Forum arrived in ShenZhen, China. Over 1,200 crossborder sellers from global marketplaces like Amazon, Lazada, Linio, Wish, and JD came together for three inspirational panels and seven lectures all aimed at providing tips for the upcoming holiday season. Payoneer team member were all in attendance, including CEO, Scott Galit and Patrcik de Courcy, Head of Asia-PacificCarol. Carol and Shawn, who are Chinese Business Development Directors, gave speeches about Payoneer’s vision for Chinese sellers: to provide Chinese cross-border sellers with an all in one solution for their payment needs.
Senior managers from Amazon, Lazada, Wish, JD kicked the day off with a panel on where the eCommerce industry is going and the role China plays in the global market success. QingHua Wu, Director of third-party platforms from Global E Grow was the emcee and together with XiaoYing Liang, Category Director of Amazon, Tommy So, Cross Border Manager of Lazada, YanPing Xiong, Category Director of Wish.com and Xin Chen, International Business Group Supply Chain Director of JD, they discussed diverse strategies for selling effectively on different marketplaces. Cultures and economic conditions differ from country to country, and sales strategies should evolve to adapt to different countries.
HaiChuan, Lu, CEO of Aukey gave his first public speech for Payoneer! Lu stated that now is the time for cross-border selling “version 2.0”. He believes that in order to win the eCommerce sellers should build their own brand, ensure efficient supply chain management, maintain good listing and keep an always keep an eye on trends. He feels it is also important to keep track of hot items and try to predict trends before the selling season. His secret of success is “hot items with promotional opportunities, great products with great prices”.
Qiang Bai, Category Director of Amazon said that Chinese sellers have doubled revenue by keeping providing various selections, ensuring reliable quality and offering competitive prices. He believes the next step is to alter the negative connotation of the phrase ‘Made in China’ and start looking at Chinese products as ‘Chinese Brands.’
ZhongBin Sun’s company SFC, offering professional fulfillment and logistics service, has gone public. And as celebrity in the industry for 10 years, Sun shared his secrets regarding how to prepare an Amazon account and manage logistics for the holiday season.
YanPing Xiong from Wish.com said there is no off-peak season for Wish sellers, and keeping top selling products in stock is the key to success. She also mentioned that Wish has a strict zero-tolerance policy against counterfeits and intellectual property infringement, which offers buyers more confidence in Chinese sellers who often suffer from the stigma of counterfeit goods.
Ding He, CEO of Thousand Shores, Fan Yang, CEO of Lens Technology, QingCao Gan, CEO of Value Link, and Ke Lou, CEO of Digiobd gave a wonderful panel: though they may have different strategies and marketing, all of them agree that only good products lead to top sales figures. The past experience of massive SKU taught a lesson: Targeting a category and putting energy on product R&D is the only sustainable strategy. Now they come out with dozens of products per year but each of them brings big profits.
Tommy So, Crossborder manager from Lazada discussed the huge selling potential in Southeast Asia and told sellers that the most important strategy is ‘more, and more SKU’. Southeast Asians share similar customs with Chinese which makes it easier for Chinese sellers to build up stock.
WenPing Chen, CEO of Sailvan Technology stated cross-border e-commerce as 3 stages according to the product quality. He said now it’s time for transformation, and sellers need to make their own brands to adapt to China’s policy and global economics. ‘Mobilize, Socialize, Personalize and Decentralize’ are his tips, and he urged better social media interaction and high quality customer service.
Hui Dang, Asia Pacific Manager Directer of Linio introduced new opportunities for cross-border sellers. Linio covers Spanish-based Latin America for a population of 300 million. There are merely Chinese sellers and the potential is huge. Dang give a detailed introduction about popular categories, preferred fulfillment methods and target customers. Linio also pffers language and social media campaign supports for Chinese sellers.
Founders of HaiYinHui(WeChat: haiyinhui), STLB(WeChat: STLB-36HAPPY), Linggan Photography, YunTu Express and JianDan Technology are service providers as well as professional sellers. As last session of the Forum, they shared tips from perspectives of traning, logistics ect without reservation. Everyone is sharing their compliments for those speakers on WeChat live stream!
We have WeChat live stream during the event so audience can interact with speakers and share opinions. And we had an exciting chance to win big! We gave out 10 Apple Watches and Jonny Steel, Payoneer Marketing VP gave awards to the lucky ones.
Payoneer Forum, ShenZhen China is the largest and Payoneer forum ever. We truly thank you, all marketplaces, sellers for sharing your experience, tips and thoughts, giving guidance to small-medium scale sellers on coming hot seasons and how to make their cross-border business long and prosper. Wish all of you a splendid hot season ahead, and Payoneer is happy to support you with fast and convenient one-stop payment solution. We look forward to bringing you a even more wonderful event!
