How to find your niche as an affiliate marketer
Whether you are new to affiliate marketing or are an old pro, it pays to reassess things now and again to see if you are making the best use of your time and resources. Have you found the right niche, or are you still floundering a bit? Here are some tips to help you find your niche as an affiliate marketer.
The Golden Rule of Affiliate Marketing
The best niche for you is the one about which you can be passionate. It may sound like a cliché, but when everything is said and done, you will be more productive promoting something in which you genuinely have an interest. Even on the internet, real enthusiasm shines through.
With that in mind, what interests you? Do you have a hobby or special interest that fires up your creative juices? If so, look for products that complement that interest. There is where you will find your personal best niche.
The WealthyAffiliate blog lists the following good rules of thumb for choosing a niche. The niche has to:
- Be a topic that you can update often with a reasonable amount of effort.
- Be something that personally interests you.
- Be a niche that can be expanded into an authoritative website.
- Be a niche that allows you to easily tie in products with your posts.
As we’ve mentioned before, evergreen markets are a good bet because they inherently stay popular for a long period of time. Some evergreen markets may not be the most profitable in the short-term because there is a lot of noise in the evergreen space. But over the long-term, choosing an evergreen niche will generate a consistently good income.
Become a Trend Watcher and Setter
Using analytic tools like Google Trends and Buzzsumo, find out what is trending on the web and on social media platforms. While you do not want to simply chase trends, looking a variety of items that are trending can help you identify niche-specific information.
Once you learn to spot patterns in trending topics, you can anticipate more correctly the types of items that are going to be hot in the near future. Promote those items and you become, not just a watcher of trends, but a trendsetter as well.
Some current hot trends center on drones, 3D printers, and fitness trackers.
Health, Wealth, and Self-Help
Sometimes choosing the right niche for your affiliate marketing is as simple as getting back to basics. People pay for products that address basic human needs. For this reason, products in the health and beauty field are big favorites. Popular topics include:
- Diet and Nutrition
- Teeth whitening
- Natural health
- Organic beauty products
Wealth is also a perennially hot niche, since many people are interested in supplementing their income, getting out of debt, or finding new business opportunities.
Self-help is big business as well. Valued at $11 billion in the U.S. alone, the self-improvement industry continues to experience significant growth. Why? The simple answer is that people want to be, well, improved. Whether it is a better beach body, a better love connection, a better self-image, or another equally desirable goal, self-help is a niche that is not going away anytime soon.
The Bottom Line
To be a successful affiliate marketer, a little research and a lot of passion are required. There is no great secret to finding success with affiliate marketing, beyond the basic step of finding your passion and sharing it with others. Once you have that in hand, your marketing will be effective and profitable.
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