7 Amazon Seller Tips for Success – A List by Payoneer
Amazon is the gold standard when it comes to sales in the United States, Germany, and the United Kingdom.
It continues to gain momentum at a steady clip, outpacing industry competitors and generating hundreds of billions of dollars for ecommerce sellers annually.
Success on Amazon is highly desirable as it can be your meal-ticket to prosperity as a seller. Today, we’re going to consider the best Amazon seller tips and how they can help to put your business on the map.
We begin our discussion with a few fast facts about selling on Amazon.
As a highly competitive marketplace, it can be tough for new sellers to gain traction on Amazon. However, Amazon’s proprietary ‘Perfect Launch’ program can help sellers get off to a strong start and generate more revenue in their first year. When coupled with Payoneer’s 7 best Amazon seller tips, you will reap the rewards of your hard work.
The ‘Perfect Launch’ program is designed to help sellers establish effective marketing, pricing, and fulfillment practices within the first 90 days of launching on Amazon.
It includes five key selling programs: Fulfillment by Amazon, Automated Pricing, Advertising, Brand Registry, and A+ Content. These are discussed in detail on Amazon.com
Sellers who use the Perfect Launch program generate an average of 6.3 X more revenue in their first year than those who don’t implement it.
This is because the program helps sellers accelerate their performance beyond the launch phase, which is critical for establishing a strong presence on the platform.
We’re going to show you how to make your Perfect Launch with 7 indispensable Amazon seller tips.
To achieve a Perfect Launch, sellers need to enhance their product detail pages with A+ Content, create Sponsored Products ad campaigns, coupons, and/or deals, enroll their brand in Brand Registry, automate pricing, and set up Fulfillment by Amazon.
These actions will help you optimize your pricing strategy, establish a strong presence on the platform, and drive sales through targeted advertising.
In addition to the potential revenue boost, the Perfect Launch program offers over $50,000 in potential benefits to sellers.
By taking advantage of this program, new Amazon sellers can set themselves up for long-term success and establish a strong presence on the platform.
Ready to get started? Let’s begin!
1. Maximize SEO for Optimal Results on Amazon
Maximizing SEO is crucial for Amazon sellers to optimize their product listings and increase visibility to potential customers.
Amazon is a search engine, and just like Google, it uses complex algorithms to determine which products to display for each search query. By optimizing listings for SEO, ecommerce sellers can improve their search rankings, increase traffic, and drive more sales.
To maximize SEO on Amazon, you should focus on optimizing your product titles, descriptions, bullet points, and backend keywords.
This includes using relevant and specific keywords that accurately describe the product, highlighting unique selling points, and providing clear and concise product information.
For example:
- Use Relevant and Specific Keywords: To maximize SEO, it’s essential to use relevant and specific keywords in your product titles, descriptions, bullet points, and backend keywords. For example, if you’re selling a coffee maker, don’t just use generic keywords like “kitchen appliance” or “coffee machine.” Instead, use specific and relevant keywords like “drip coffee maker,” “programmable coffee maker,” or “12-cup coffee maker” to accurately describe your product and help it appear in relevant search results.
- Optimize Product Images: Product images can also impact your search ranking on Amazon, so it’s important to optimize them for SEO as well. Use high-quality images that accurately represent your product and include relevant keywords in your image file names and alt tags.
For example, instead of using a generic file name like “IMG1234.jpg,” use a descriptive file name like “drip-coffee-maker-12-cup.jpg” to help your images appear in relevant search results. Plus, including alt tags with relevant keywords can improve your product’s visibility in search results and make it more accessible for visually impaired customers using screen readers.
In addition to optimizing product listings, sellers should also focus on improving their overall seller rating, which can impact their search ranking.
This can be achieved by providing excellent customer service, fulfilling orders quickly and accurately, and promptly resolving customer complaints or issues.
By maximizing the Amazon seller SEO tip, you can increase your visibility to potential customers, improve your search rankings, and ultimately drive more sales.
It’s a crucial aspect of being a successful Amazon seller and should not be overlooked.
2. Boost the Quality of Your Customer Service
Excellent customer service is a crucial aspect of running a successful business on Amazon.
It’s also one of the most important Amazon seller tips. Customers want a positive shopping experience where they can find the information they need, receive their orders on time, and trust the brand they’re buying from. To provide this level of service, Amazon sellers need to be transparent about their products and delivery times, respond quickly to customer inquiries, and maintain adequate inventory levels to meet demand.
Maintaining adequate inventory levels is especially important, as running out of stock can lead to lost sales, negative reviews, and frustrated customers.
Programs like Payoneer’s Capital Advance can provide Amazon sellers with access to working capital, allowing them to fill gaps in cash flow and maintain adequate inventory levels. This indispensable service allows your business to stay afloat with ready access to funds, for a small percentage of future payouts.
By providing exceptional customer service, Amazon sellers can create a positive shopping experience for customers and establish themselves as trusted brands on the platform.
This can include offering personalized product recommendations, providing free shipping or returns, or including a handwritten thank-you note with each order.
By going above and beyond to make customers feel valued, Amazon sellers can build a loyal customer base and set themselves up for long-term success on the platform.
3. Get Lots of (Positive) Customer Reviews
The legendary Oscar Wilde was famously quoted as follows, ‘There is only one thing in the world worse than being talked about, and that is not being talked about.’
This aphorism is dead right when selling on Amazon. In fact, customer reviews routinely rank as one of the most important criteria when selling online.
And it’s one of the most important Amazon seller tips on our list.
Positive customer feedback & reviews are essential for selling on Amazon as they help establish credibility with potential buyers. Consumers want to buy from reliable and trustworthy sellers, and reviews play a significant role in their purchase decisions.
According to research, 98% of consumers consider reviews essential for deciding whether or not to buy from an online store.
The number of reviews and ratings also significantly impact buyers’ decisions.
For example, consumers are more likely to purchase from a seller with over 100 reviews than those under 20. Amazon also uses reviews as a factor for the buy box, so having many positive reviews can improve a seller’s visibility and sales on the platform.
Encouraging customers to leave feedback and reviews can be challenging, but as a seller you must build a positive reputation on Amazon.
One effective strategy is to follow up with customers after their purchase and request feedback or a review. This can be done through automated emails or messages within the Amazon platform.
Useful Amazon Seller Tip: You should always respond to positive and negative customer feedback, as it shows attentiveness about your customers’ experience.
Responding to negative feedback professionally and helpfully can also help turn a negative experience into a positive one and prevent potential customers from being deterred by negative reviews.
4. Prepare for Seasonal & Holiday Shoppers
Preparing for seasonal and holiday shoppers is a crucial tip for Amazon sellers to increase their sales and revenue.
With the holiday season being the busiest time of the year for retailers, sellers must prepare early to capitalize on the increased demand and get ahead of the competition.
Proper preparation is especially important to avoid supply chain issues such as stockouts that could lead to lost sales and disappointed customers.
It is also essential to take advantage of Amazon’s holiday promotions and deals, such as Black Friday and Cyber Monday, to increase visibility and sales on the ecommerce platform.
However, preparing for seasonal and holiday shoppers can strain sellers’ cash flow as they often need to increase their inventory levels and invest in advertising and marketing.
This is where Payoneer’s Capital Advance program comes in handy.
Payoneer’s Capital Advance program gives Amazon sellers access to working capital before their payouts, allowing them to purchase the necessary inventory and keep their operations running smoothly.
This helps sellers avoid stockouts and supply chain issues while allowing them to take advantage of Amazon’s holiday promotions and deals.
In addition to Payoneer’s Capital Advance program, preparing for seasonal and holiday shoppers also allows Amazon sellers to get ahead of the competition, avoid supply chain issues, and maintain a positive reputation on the platform.
5. Display High-Quality Visual Media
To increase sales and revenue, Amazon sellers must display high-quality images that accurately represent the product and provide customers with all the necessary information to make an informed purchase decision.
Studies show that 63% of consumers believe product images are more critical than product descriptions when purchasing, and products with high-quality images have a 30% higher conversion rate than those with low-quality photos.
Using a professional photographer and high-quality equipment can help produce visually appealing images that accurately represent the product.
By following these tips, Amazon sellers can establish themselves as reliable and trustworthy sellers on the platform.
Amazon’s Product Videos feature allows sellers to create informative and engaging videos that showcase their products.
Research shows that videos can be a powerful tool to convince customers to buy products, with 88% of consumers saying they were convinced to buy a product after watching a video. By creating high-quality, informative videos, Amazon sellers can enhance their product listings, increase sales, and set themselves apart from their competitors.
6. Expand Operations: Go Global
Amazon sellers can increase their sales and revenue by expanding their business to new markets. In addition, utilizing Amazon’s global brand and logistics capabilities provides a unique opportunity to grow well beyond your home country.
Diversifying sales across different countries is a valuable strategy to reduce low sales periods by taking advantage of peak seasons in other regions.
For instance, Amazon sellers can sell in Amazon’s European stores to reach customers across 28 countries in Europe. You can also expand to emerging marketplaces like the Middle East, Turkey, Singapore, Brazil, and Asia-Pacific markets like Japan and Australia to tap into new growth opportunities.
Expanding to new markets is an essential Amazon seller tip for boosting sales and driving growth.
By leveraging Amazon’s global brand and logistics capabilities, you can reach new customers and diversify your sales across various regions. Plus, Payoneer’s Capital Advance program provides additional working capital to help you maintain the right stock levels and meet demand during cash flow crunches.
7. Use FBA
Fulfillment by Amazon (FBA) is an essential Amazon seller tip to consider for boosting sales and revenue.
FBA allows sellers to store their products in Amazon’s fulfillment centers, which handle the packing, shipping, and customer returns.
By using FBA, sellers can benefit from Amazon’s vast logistics infrastructure and enjoy several advantages.
One of the key benefits is the ability to offer Prime-eligible shipping, which is highly valued by Amazon’s millions of Prime members. Prime-eligible products are more likely to win the Buy Box, boosting sales and revenue for sellers.
Moreover, FBA enables sellers to take advantage of Amazon’s customer service and returns management, giving them more time to focus on growing their business instead of dealing with logistical tasks.
Using FBA can also help sellers expand their business globally by offering international shipping and reaching customers in new regions.
Additionally, FBA offers various storage options, such as long-term storage, which can benefit sellers selling seasonal products.
Drive Growth on Amazon
As an Amazon seller, there are several tips you can follow to increase your sales and revenue.
Firstly, maximizing your SEO on Amazon and displaying high-quality multimedia are crucial for attracting buyers and boosting conversion rates.
Additionally, boosting the quality of your customer service and encouraging customer feedback and reviews are essential for building trust and retaining customers.
Preparing for seasonal and holiday shoppers can help you take advantage of peak sales periods while expanding your business to new markets can increase your sales and revenue. Our 7 Amazon seller tips are designed to help you succeed in ecommerce.
Utilizing Fulfillment by Amazon (FBA) for efficient shipping and logistics is also a must for sellers looking to grow operations on a global scale.
Furthermore, Payoneer’s Capital Advance program can provide additional working capital to help you maintain the right stock levels and meet demand during cash flow crunches. By following these tips and utilizing Payoneer’s Capital Advance program, you can take your Amazon e-commerce business to the next level and achieve greater success.