Ready to Dive into 2021? Get Your 2021 eCommerce Calendar Today!
If you run an eCommerce business, it can be really easy to let important events slip by and fall through the cracks, but we here at Payoneer, won’t let that happen.
To stay ahead of the game, we’ve made your life easier by giving you a FREE eCommerce Calendar with suggestions for high-performing marketing campaigns that will help you prepare for peak shopping seasons worldwide.
Annual holidays are a great way to engage with your customers and for many, it’s a time when shoppers are the most engaged and ready to make a purchase. Remember, your shoppers could be from any part of the world so it’s important to market not only local holidays, but global ones as well.
In order to grow your eCommerce business, whether it be August, October or November, it’s up to you take consistent action throughout the year. Every day counts.
With Payoneer’s 2021 eCommerce Calendar, we’ll help you achieve your marketing goals by recommending dates to start your sales campaigns. From Labor Day to Cyber Monday, we’ve put together a holiday marketing calendar that will help you make 2021 your most profitable year yet!
Here’s a sneak peak into a few of next year’s most important shopping holidays.
Chinese New Year – February 12th
Also known as Lunar Year, the Chinese New Year is one of the biggest shopping days for eCommerce. Celebrated by more than 1 billion people in China, the Chinese New Years marks the start of the Spring festival and for many retailers, this holiday offers a unique selling opportunity. Food, fashion and travel are known to be the most popular shopping categories during the Chinese New Year.
If you’re thinking about capitalizing on the Chinese New Year season (which you should), some best practices include boosting your inventory to cater to a large flow of orders, expand delivery options and preparing your marketing campaign at least one month in advance.
Valentine’s Day – February 14th
Love is in the air, and so are SALES! This year, Valentine’s Day reached a staggering $27.4 billion in sales in the U.S. alone. It’s no surprise that Valentine’s Day is a huge opportunity for eSellers to drive more sales and encourage lovers to shower each other with gifts. In fact, more than 32% of those celebrating, opt in for online shopping.
As for 2021, prep your store ahead of time, because if not, it could be a real heartbreaker for your business. Woo your shoppers with a personalized and even romantic user experience! Furthermore, provide a Valentine’s Day gift guide and remind your shoppers that this holiday isn’t just for lovers, but that it’s also the perfect time to spoil their best friend or family members.
Mother’s Day – May 9th
Mother’s Day is the third largest retail holiday in the U.S., so no matter where you’re running your eCommerce business from, it’s crucial to capitalize on this holiday as 29% of Americans purchase gifts for mom online. Besides flowers, consumer electronics like tablets and smartphones are gaining a lot of attraction during the Mother’s Day season, so next year, take a good look at your offering and consider selling more than just flowers and greeting cards.
Furthermore, don’t forget to go beyond borders – there are roughly 10 million Americans living outside the U.S. who would love to send a special package to their moms overseas, so make sure you reach out to them as well.
Black Friday – November 26th
This year, Black Friday hit a staggering $9 billion in online sales, a 22% increase from 2019, with health and beauty categories coming in on top. As Black Friday is the 2nd biggest day of the season, right after Cyber Monday, you should already be thinking about your campaigns in October.
It pays to start planning a month in advance and brainstorming which products you want to sell (always research what the most in-demand items are), what discounts or offers you’d like to promote, producing creatives for email marketing and ordering the right inventory. After all, offering your customers a personalized shopping experience, excellent support and dazzling images will ultimately turn your Black Friday visitors into loyal customers.
Bottom Line
We truly hope you can use this calendar to better plan your marketing for 2021 and make the most on all of the seasonal opportunities to boost sales and of course, engage with your customers.
So, what are you waiting for? Get your FREE eCommerce Calendar now to stay on top of the most important global shopping dates, along with helpful tips and tricks for getting your store ready.