4 Quick and Easy Ways to Promote Your Store This UK Mother’s Day

If you were thinking of treating your mother like a Roman Goddess this Mother’s Day (14^th March in the UK), you may be surprised to know that you have more in common with the ancient Greeks and Romans than you probably thought.

In around 250 BC, Mother’s Day was a day in mid-March that the Romans celebrated the mother Goddess, Cybele. Yet even before then, the ancient Greeks celebrated their own version of the Mother of the Gods, Rhea.

Fast forward to the present day and people all over the UK will soon be honouring the heavenly mother-figure in their families with more modern acts of worship. In fact, due to the pandemic, purchasing products this Mother’s Day is more likely to be the go-to-choice as outings and experiences, like dining out, have been severely restricted.

This makes it a great opportunity for cross-border sellers to provide those looking to treat their mothers with the perfect gift.

So, while it’s probably too late by now to advise you on what to best stock up on for this year’s Mother’s Day, there are some quick and easy tricks to ensure customers find your products first.

1. Update Your Product Photos to Be Relevant to Mother’s Day

Updating your product photos with your product in action can go a long way to increasing conversion rates and persuading them to buy. Below are some simple ways you can update your photos.

1. Put the product into context. Instead of just showing it on a white background, include some other items to which it relates. E.g. if it’s a specialized mug, have it placed on a coffee table, with some books and warm lighting to show the viewer how it would look in their own home.
2. Show off your products. Don’t just show one angle of your product but instead take several photos of it and allow customers to zoom in on it and view it from different positions.

3. Add people to your photos. Your customers will feel more convinced of their choice if they can see someone using it, and in the case of Mother’s Day, it makes sense for this to be a motherly looking figure.

2. Reconnect with Past Customers

Tapping into your existing customers who have shopped with you in the past is a great way to grab those low hanging fruits and re-engage them once again. If they bought a Valentine’s Day or Mother’s Day gift from you previously then there’s a good chance they’ll do so again. This may also apply to any customer who bought a female related item in general for that matter. Your customer email database can be a serious goldmine so don’t forget to send reminders to them in the lead up to Mother’s Day.

3. Bundle Products Together to Increase Basket Size

While we love to buy gifts for the motherly people in our lives, there’s no shame in admitting that we also like to buy something for ourselves too. Leverage this cheekily mild selfishness by bundling products that you think both the person receiving and the person buying will enjoy.

4. Set up a PPC Campaign

If you’re feeling a little more ambitious, and not put off by the competition then you could do well by setting up and launching a PPC campaign. To some it may seem daunting but it’s a great way to drive traffic in the run up to Mother’s Day. With careful keyword planning and research, you should be able to narrow down the most popular keywords your customers are searching for and target them with the products most relevant to their needs.

Pent Up Demand Will Soon Be Unleashed

Although Mother’s Day in the UK saw 25% of consumers spending less on gifts last year, due to economic uncertainties caused by the pandemic and fewer shoppers actually being able to see their mothers to celebrate the occasion, UK consumers this year are expected to make more of an effort to make up for such missed opportunities.

Indeed, whether it’s buying mum a nice card with a box of chocolates or getting her the latest gadget no lady can live without, Mothering Sunday is as popular, and commercialized, as ever.

As an e-commerce seller operating in the UK, this makes the 14^th March a great opportunity to give your sales a boost.

So, if you’re selling in the UK and looking for a secure, easy and low-cost way to receive funds from UK marketplaces and withdraw them to your local bank, then a UK receiving account from Payoneer could be just the thing you need. 

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