Editor’s note: This is a guest post by Hannah Giro, Founder at PR Brand Marketing.
As of today, there are over 12 million products for sale on Amazon – but having a great product is simply not enough. You want to take advantage of effective marketing techniques in order to attract more and more buyers to your products.
The key here is to stand out from your competitors by offering a better perceived value to your products, which will ultimately entice buyers to buy your product over competitors.
Follow these steps below and you will surely increase your products’ value, impressions and of course, increase your sales!
An average buyer spends just a few seconds on an Amazon listing to determine if this product fits their needs. Once they are on your Amazon Listing, the key is to keep them there. If they find your product confusing or hard to decipher, they will simply move onto the next product. In order to have them engaged, you want your listing to be fully optimized.
A successful product listing does the following:
By educating customers on the key benefits, unique value proposition, and offering a solution to a frustrating problem, your product description can help drive more sales, lower refund rates and build customer trust.
Your product’s image is your first opportunity to land a sale. The image you include in your listing is the first impression a customer gets of your product. A low-quality product image can send the message that your product is poorly made, or that your business is less than legitimate.
However, when showcasing a professional looking, high-quality image, this gives the customer a compelling reason to take the time to click on your detailed page to read your product description or to look at your reviews to consider your product over the competition.
In the eCommerce world, the pictures you use is what persuade potential customers to purchase your product. 80% of people remember what they see and just 20% of people remember what they read. Therefore, it’s vital to portray your products correctly to gain better sales. Ultimately, the better your product looks, the more you’ll sell.
EBC also known as A+ Page is a tool aimed to enhance the product description with visually rich content and lifestyle images that convey a brand story for your product.
Displayed on the listing page of the product, it replaces the product description and provides you the opportunity to showcase key features and benefits of your product and brand via images and content. This one-page brochure can help you to increase conversion rates and set your brand apart from the competition.
Benefits of EBC:
Did you know that 1/3 of consumer purchase decisions is based on packaging alone? Imagine you bring in a killer product to the market, but your packaging isn’t up to par! To think you spent all that time and energy creating the perfect product which won’t get discovered due to subpar packaging.
The value of good packaging can either make or break your product. It communicates to the consumer what the brand stands for. It’s the first thing customers see, even before seeing the product so you want to make a lasting impression and have people grab your product off the shelves.
Today, many hi-end brands focus significantly on packaging, making it a symbolic part of their brand. For example, when you think of the brand Tiffany & Co., the iconic blue box with the white satin ribbon says it all – a perfect example of a luxurious jewelry line which distinguishes itself solely based on its packaging.
People have this misconception, that packaging only adds value if your product is found in retail vs eCommerce. However, that’s not the case.
Nowadays, when sellers post their products online, they also include an image of the packaging. These images make the products look more complete, and you will even see buyers commenting on reviews saying, “I love the packaging it really adds to the product.” While the buyers that are disappointed with the packaging, will comment “cheap packaging, I wanted to give it as a gift, now I will have to return it.”
An Amazon Storefront is a great way to provide a detailed and comprehensive view of your brand. Customers can see all the products you sell across multiple categories and in addition, the Storefront showcases your products in an aesthetically attractive manner, giving a very professional look to your brand.
Storefronts can also play a role as a professional website. Brands can showcase and select various products they want featured and hide their non-best-selling items. Amazon gives sellers the control to decide what they can add to their Storefront.
In addition, your storefront only includes YOUR PRODUCTS, you no longer have to be worried that your potential customers are choosing your competitors products vs products from your brand. Therefore, many brands using social media, are quick to use their storefront as a call to action button.
Still need help with your Amazon storefront? Contact PR Brand Marketing and receive 10% off with code: PAYONEER