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Amazon PPC ads

3 Powerful Ad Types to Help Boost Amazon Sales & Visibility

Richard ClaytonRichard Clayton
October 26, 2021

Running an Amazon store but not sure how to advertise your products and increase your store’s sales?

Luckily for you, we’ve teamed up with Teikametrics, a leader in Amazon ad optimization, to share the best strategies for Amazon success with three powerful ad types – Amazon Sponsored Products, Sponsored Brands, and DSP.

In our latest guide, An Expert Guide to Amazon Advertising Strategies, you’ll learn all about how to effectively optimize your Amazon ad strategy, deliver higher engagement to shoppers, achieve your desired return on advertising spend and ultimately grow your Amazon business.

Get my guide

Here we’ll cover the 3 types of ads that can help you boost your presence on Amazon and drive more conversion.

1. Amazon Sponsored Products

Looking to reach more shoppers and increase your store’s sales? Look no further than Amazon Sponsored Product ads. Sponsored Products are ads for individual product listings on Amazon which appear within shopping results pages and on product detail pages.

These ads enable you to promote individual products with targeting based on keywords searched by shoppers (e.g. “preschool toys”), or product attributes (e.g. “Brand X toys with 4-star ratings”). Sponsored Products ads can help sellers like you secure a higher ranking or exposure in specific keyword searches or have a product advertised when consumers view relevant product detail pages.

2. Amazon Sponsored Brands

Sponsored Brands showcase your brand and product portfolio. They feature your brand logo, a custom headline, and a selection of your products. Amazon Sponsored Brands appear in shopping results pages, allowing you to drive sales and increase product visibility.

In addition, Sponsored Brands Video and a Sponsored Brands Custom Image are both powerful ways to get your products in front of your shoppers’ face while they scroll through the search page.

3. Amazon DSP

Amazon DSP (demand-side platform) allows you to programmatically buy ads to reach both existing and new customers both on and off the Amazon marketplace.

Amazon DSP is a powerful tool that you should explore if you’re hitting low returns on your use of other Amazon ad types. Think of it as the highest and widest portion of your ad funnel, where you’re able to catch many shoppers’ attention and begin to nurture their interest in your brand.

Bottom Line

Remember, you are just one out of millions of sellers on Amazon, so investing in the right ad strategy is the key to standing out from the crowd.

For optimal results, take advantage of Sponsored Products, Sponsored Brands, and DSP to capture your shoppers’ attention at different stages of their journey and plan your ads strategically.

To learn more on how you can scale your Amazon business with these three ad types, download our FREE eBook, An Expert Guide to Amazon Advertising Strategies today!

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