One More Reason to Expand Your Business in Australia
As a rapidly expanding eCommerce market, Australia has long been a prime location to grow your online business. Now, Amazon Australia has given you one more reason to start selling down under – register before May 31st to receive a three-month rebate on all Amazon Australia subscription fees!
With the gradual easing of COVID-19 restrictions in Australia, the country appears ready to get its economy back on track. This presents cross-border sellers with an excellent opportunity to diversify their business and access a new customer base.
Continue reading to learn more about the state of eCommerce in Australia. To start selling on Amazon Australia, click below:
The State of eCommerce in Australia
eCommerce in Australia has gained massive popularity in recent years, as more and more marketplaces have opened, and people have gotten used to doing their shopping online.
A few stats regarding the current state of eCommerce in Australia:
- Australia is the 10th largest eCommerce market in the world and 80% of Australians shop online.
- Australians spent approximately $30.83 billion on online retail in 2019.
- Global sales events are increasing in popularity, with 2019 Black Friday and Cyber Monday sales reporting a 31% increase in year-over-year revenues.
Popular Product Categories for Australian Shoppers
According to a survey of Australian online shoppers, clothing is far and away the most popular product category. In addition, there is a significant demand for electronics, digital media and apparel.
Below is a breakdown of the product categories Australian shoppers reported purchasing over the last year:
- Clothing – 51% purchase their clothes online.
- Books, movies, music and games – 38% purchase some form of media online.
- Consumer electronics – 30% purchase electronics online.
- Shoes – 29% purchase shoes online.
- Cosmetics – 24% purchase cosmetics online.
- Food and drinks – 23% purchase food and beverages online.
- Stationary and hobby supplies – 22% purchase stationary and hobby supplies online.
- Bags and accessories – 19% purchase bags and accessories online.
- Drugstore products – 18% purchase drugstore products online.
- Household appliances – 18% purchase household appliances online.
Additional Tips and Tricks When Selling in Australia
When taking your business into new markets, there are a few tips and tricks that can help ensure your expansion is a successful one. These include:
- Site localization – Localizing your website and Amazon product pages are critical if you want to appeal to Australian customers. In addition to using language and imagery that is geared toward the Australian market, make sure all your text is written in British English.
- Shipping costs – 65.5% of online orders in Australia come with free shipping. To ensure you’re able to compete with other online businesses in Australia, it pays to offer the same benefit to your customers.
- Mobile optimization – 41% of Australian consumers prefer to shop online using their smartphone or tablet. To ensure you’re providing a comfortable shopping experience while appealing to the widest possible audience, optimize your site for mobile.
Growing Your Amazon Australia Business with Payoneer
As the leading cross-border payments platform, Payoneer is ideally placed to help you grow your business as you expand into the Australian market. Our fast, flexible, secure and low-cost solution allows you to get paid by your Australian customers as easily as you would in your local market. To learn more about Payoneer, please contact us.
To start taking advantage of Amazon Australia’s exclusive three-month rebate on all subscription fees, click below: