How to Use Automation to Increase Amazon Sales
With over 2.2 million active sellers on Amazon, it has become increasingly difficult for sellers and their products to stand out on the crowded platform.
However, with an estimated 1.2 billion digital consumers currently making online purchases worldwide, there’s also never been a better time to capitalize on the growing eCommerce market and build a successful online business.
How do you build a successful online business when there’s so much competition out there? There’s a lot of important factors to consider, from sourcing the correct products, to creating a strong brand identity, to following market trends or taking advantage of lucrative opportunities.
The key factor to building a successful, scalable business in today’s age is simple: automation.
Time is Money, So Make Sure You Value Your Time
The popular phrase “time is money” is the main philosophy that drives online sellers to take advantage of automation.
When you use automation for various parts of your business, you’re saving countless hours of time. You can then use that time to focus on scaling your business, building your brand, and providing the best customer service possible.
If you see an opportunity for automation, rather than viewing it as taking the easier path or as losing control of your business, view it as valuing your time so you can be as efficient as possible.
Automate Your Marketing Strategy
With all of the competition on Amazon and additional marketplaces, it’s essential in 2020 to have an effective marketing strategy. With so many opportunities for marketing – from emails, to social media, to blog posts, to working with influencers – it can be virtually impossible to dedicate enough time to each marketing channel.
That’s when you can turn to automation. Luckily, there’s automation software available for tons of different marketing opportunities.
Below are a few types of automated marketing software that you can consider using:
- Email campaign
- Ad campaign
- Lead nurturing
- Social media campaign
- Marketing analytics
- Influencer marketing
By using marketing automation software, you can diversify your marketing efforts, save time, and reach far more potential consumers than you would if you weren’t automating any of these efforts.
Having a successful marketing strategy can be just as important as selling high-quality products, so be sure to make your marketing strategy a priority.
Consider Using Virtual Assistants
An increasingly popular method for automating tasks in the eCommerce industry is hiring a virtual assistant.
While automation software can take care of a lot, there may be certain tasks where hiring a virtual assistant makes more sense. VAs are skilled professionals, so you can hire one that specializes in areas that you yourself may not be as familiar with.
So, what kind of tasks can you hire a VA for? Essentially anything, but here are some key areas.
- SEO
- Customer service
- Sourcing new products
- Listing products on Amazon and other marketplaces
- Designing your website
- Designing your brand logo
- Writing product descriptions
There are VAs located in virtually all areas of the world, so you can choose to hire one from your area, from regions that your consumers live in, or from anywhere else that makes sense for your business.
Ultimately, hiring VAs can help you spend less time on tedious tasks and more time finding opportunities to grow your business.
Use an Automated Pricing Tool
All sellers know that the price you list your items at is crucial to the success of your products and your overall business – but not everyone realizes that you can actually automate the process of strategically pricing your items.
“eCommerce sellers that are looking to save time and stay competitive can use automated repricing tools to keep their prices competitive 24/7. A tool like Informed.co can adjust the prices of your items to help you achieve a variety of goals, including increasing your sales, profits, and winning the Amazon Buy Box more often.”
– Brittany Line, Product Marketing Manager at Informed.co, an automated repricing tool that helps online sellers increase their sales and profits by using machine-learning pricing strategies.
Repricing tools use algorithmic, machine-learning strategies to intelligently adjust the prices of your listings. There are all sorts of different strategies available, including ones that focus on:
- Increasing your profits
- Driving up market prices
- Undercutting your competition
- Winning the Amazon Buy Box
- Finding optimal prices for your private label items
For sellers that want more control over their prices, many automated repricers even let you build your own custom pricing strategies from scratch.
Automation is Key
No matter what type of online business you run, automation can likely help you save time, grow your business, and reach more potential consumers. Whether you choose to automate your marketing efforts, pricing decisions, or branding strategies, automation is a crucial element to your overall success.