Boosting Your Shopify Sales in 2020 With Steve Tan: Webcast Takeaways
Recently, Payoneer hosted Steven Tan of Super Tan Brothers Pte Ltd. and CEO of Intercart to talk about Shopify. Did you miss learning about how to boost your Shopify sales in 2020? We want to make sure you get in on the conversation, so check out some main takeaways and sign up below to watch the full one-hour webcast. With step-by-step tips to propel your eCommerce store, this webcast is a not-to-be-missed resource for any aspiring eSeller.
Steve Tan is a Singapore-based serial entrepreneur, renowned dropshipper, and full-stack digital marketer. With extensive hands-on experience in the eCommerce industry, Steve co-heads an eCommerce, software, logistics, and marketing company with over 350 employees across 6 countries. Steve is also the founder eCommerce Elites Masterminds, a private FB group where 80,000+ members network, engage and share valuable knowledge.
Steve and his brother Evan didn’t achieve super eCommerce stardom overnight, but came pretty close to it. How did this duo go from staging their own photo shoots and selling one product to multiple eight figures of revenue per year? Here are a couple of takeaways from his webcast.
Optimize User Experience at Checkout
Shopify allows merchants to customize the cart and checkout pages through the theme editor, although the number of changes to the checkout page is limited. In the webcast, Steve gives great, detailed, step-by-step tips for optimizing your Shopify cart and checkout pages to reduce friction and boost conversion rates. For example, checkout funnels and payment methods can be optimized using hard data.
A/B testing different funnels for better conversion from country to country is one way to make sure your customers do more than window shop – set it up and follow the numbers until you know what works best, then implement to watch your sales climb.
Another great tip is making sure that your Shopify eCommerce customers are being served in their language. Nothing says customer comfort more than ensuring that your base is buying in their own local tongue. Priming the process of purchasing is a proven path to conversion, and Steve gives the stats to back up his approach.
Steve goes deep in the webcast, offering numerous other great tips on How to Boost your Shopify Sales in 2020 – for example adding easy-to-purchase upsell products in strategic locations. For more tips and in-depth explanations on how to boost conversion from cart to purchase, sign up to watch the full one-hour webcast.
Keep Your Leads in the Loop with Email
One of Steve Tan’s tips is to build up your store’s email marketing funnel to ensure your customers don’t jump ship on their cart before purchasing – and how to get them back on board if they have bailed out.
It’s normal for customers to peruse before finalizing, but Steve has found a great email method for converting reluctant shoppers to loyal customers – to the tune of hundreds of thousands of dollars. He shares his extensive and high-value experience with our listeners, so make sure you don’t miss out.
Here’s another place that data drives strategic decision making: before you launch a campaign or workflow, make sure you know your client life cycle. From first pass to final purchase (and return purchase), Steve has a handle on what it takes to scale your online business in 2020 using smart email marketing funnels tailored to your customer. He shared his insights with Payoneer, and we don’t want anyone to miss out.
Apart from running a skyrocketing full-stack eCommerce business, Steve invests in the community through education. He has successfully trained thousands of aspiring eSellers around the world with value-charged seminars and webinars and has also created an online community for eCommerce captains of industry. The group, eCommerce Elites Masterminds, gives more than 80,000 like-minded members a platform to share, connect, and grow their online businesses.
Join eCommerce Elites Masterminds and watch the full-length Webcast now to get more super valuable tips on How to Boost your Shopify Sales in 2020 with Steve Tan, hosted by Payoneer.