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According to Remarkety, the United States comes in second to China in the list of top 10 biggest eCommerce markets in the world. The race isn’t even close – eCommerce spending in China beats the U.S.’s numbers by well over $200 billion. But where do the other countries fall on the list?
With more than $566 billion in eCommerce spending and the rapidly growing popularity of mobile shopping, China tops the list. The nation’s eCommerce giant, Taobao.com, accounts for a large percentage of China’s success in this area, though other eCommerce companies have also entered the scene.
Although the U.S. lags far behind China in eCommerce spending, 2014 marked the year when e-sales exceeded $300 billion for the first time, increasing more than 15 percent from the previous year. In 2004, eCommerce transactions amounted to just $72.34 billion in total sales.
In the U.K., eCommerce transactions make up 30 percent of the economy and total $93.89 billion, which constitutes an even larger gap than that between China and the U.S.
The eCommerce industry continues to grow in the Land of the Rising Sun, with 97 percent of Internet users at least occasionally shopping online. Smartphone and PC spending make up nearly all of the device usage for eCommerce transactions, with tablets accounting for only 6 percent of the pie.
Amazon and mail-order and eCommerce company Otto make up half of the nation’s $74.46 billion in eCommerce spending. Most of Germany’s shoppers browse the virtual shelves with their PCs instead of mobile devices.
In a country where fewer than 70 percent of the population ever uses the Internet, $42.62 billion in eCommerce spending is particularly impressive. A little less than 20 percent of the nation’s online transactions occur on French-owned eCommerce websites.
Half of all Internet transactions in South Korea take place over smartphones, and the country offers faster Internet speeds than any other country. Its eCommerce spending amounts to $36.76 billion, with most transactions taking place late at night.
The United States’ northern neighbor sees just under $30 billion in eCommerce spending, with nearly 50 percent of transactions taking place on Canadian websites.
Instead of credit and debit cards, Russian online shoppers tend to pay with CODs. Online transactions produce about $20 billion in sales, with about 13 percent of the population shopping online.
As the only South American country on the list, Brazil boasts $18.80 billion in online spending. Nearly 90 percent of transactions take place over a PC rather than a smartphone or tablet, and just under 20 percent of transactions are for fashion-related purchases.
As eCommerce shopping becomes increasingly popular across the globe, this list could easily change. China enjoys a strong lead over the United States as it stands right now, however, and the top two slots are miles ahead of the competition.
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