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Top Social Media Tools

The Top Social Media Management Tools for eSellers in 2019

Melisa Sukman EpandMelisa Sukman Epand
July 25, 2019

What steps are you taking to reach your target audience as an eSeller? The impact of social media on eCommerce is well known, as it plays a significant role in your marketing efforts.

Fortunately, there are social media tools that can save you precious time by helping you to post onto multiple social networks at the same time, schedule your posts wisely, generate great content ideas, track your efforts, and streamline your workflow – even ensuring that your content reaches the right people at the right time.

eCommerce Marketing Strategy

Let’s take a look into some social media management tools to help get you started!

1. Hootsuite

One of the most popular social media management software suites, Hootsuite is used by more than 15 million people, including more than 800 of the Fortune 1000 companies. There’s a good reason for that – you can do basically everything you need to do all on one platform.

Hootsuite’s free social media scheduling tool keeps you active on social media 24/7 by automatically scheduling hundreds of posts at once, allowing you to post to multiple social networks with one click, saving you time and energy. The Hootsuite calendar helps you to make more of your social media marketing by planning out the best times to post on each channel and keeping track of the impact of your social media on your eCommerce revenue.

Hootsuite also helps you to track your performance and gain key insights about customers and campaign content, using customizable, easy-to-create reports. Their monitoring feature allows you to find and filter social conversations by keyword, hashtag, and location, so you can hear what people are saying about your brand, competitors, and industry.


Hootsuite’s free social media scheduling tools are part of the minimal free plan, and you’ll get more features with the $29, $129, or $599 per month plans, and enterprise pricing (with a 30-day free trial).

2. Sprout Social

Sprout Social focuses on helping you keep on top of your social media reputation. It combines a variety of social media management tools — including scheduling tools, monitoring, analytics, and reporting. They also offer what is called a Social Inbox, meaning that all your messages and mentions across your channels appear in a single place, making it faster and easier for you to respond to your customers.

Sprout Social also offers social media listening, with keyword search features and tools to help you build effective search queries quickly and easily so you can monitor your brand effectively.

One thing that makes Sprout Social unique is that it offers customer relationship management (CRM) features. When you have a complete profile of your customers, you have a better insight into how to better serve them and strengthen your relationships with them.


$99, $149, and $249 per user per month (with a 30-day free social media tools trial)

3. Buffer

Buffer offers excellent paid and free social media scheduling tools for streamlined social media content, helping drive meaningful engagement and results, and allowing you to manage all of your accounts under one roof. Its biggest strength is the Publish toolset, which centers around the single user-friendly dashboard that allows you to post to multiple social networks with a single click.

Buffer’s Reply features bring you Instagram, Facebook, and Twitter post management tools, enabling you to reply to all your social conversations and support requests from one collaborative team inbox.

In addition, you can create attractive reports that give you aggregate metrics, account analytics, stories and posts analytics, and audience demographics through the Analyze tools.


As well as the very basic free plan, you can choose between the Publish, Analyze, and Reply toolsets, each of which has a different pricing structure.

4. Post Planner

If you’re an eSeller looking to find high-quality content, plan the perfect publishing calendar, and post consistently, then Post Planner is the social media software for you. Post Planner has a recommendation engine that sources top-performing content across the web, which you can access every time you log in. It also offers a star-rating system that helps you predict the popularity of your content before you post.

Instead of just choosing time slots in your schedule for Facebook or Instagram posts, you can select the content type for each time slot – videos, photos, links – and Post Planner will fill the slots with your chosen content accordingly. This provides variety, so your fans and followers don’t get bored.


$3, $9, $19, per month, and enterprise pricing is available as well.

5. CoSchedule

CoSchedule has a large and valuable raft of tools and features for businesses, including project management, team collaboration, and marketing campaign organization.

Among these features lies CoSchedule’s social media software, which is powerful and useful for eSellers. Known for its social calendar feature, CoSchedule is positioned to help you manage and collaborate with your team to create your social media posts, content, events, and tasks. It allows you to organize all your projects (social media, content, events, emails, etc.) in one place, spot the best times to post on Facebook, Twitter, Instagram, LinkedIn, and more networks, as well as schedule posts across all your channels in one go.

It also offers something unique with ReQueue social media tools, which allows you to create messages once, add them to ReQueue, and CoSchedule will send your best posts out at the optimal posting times for all your social networks. This lets you fill the gaps in your social schedule without all the manual work.


Choose which CoSchedule social media management tools to pay for, or get access to the entire platform. Prices for the social media management tools are $100 or $300 per month, as well as a tailored enterprise pricing option (with a 14-day free trial).

6. eClincher

eClincher takes only a couple of seconds to connect all your social accounts, including Facebook, Twitter, Instagram and other social media business tools.

Features include auto-posting with smart queues, social inbox, RSS feeds integration, suggested content plus curation, influencer discovery, custom analytics reports, Canva integration, media asset management, a free image library, a Chrome extension plug-in, Sniply and Pocket integration, and URL shorteners.


 $59, $119, $219 per month, and enterprise pricing (with a 14-day free trial)

7. Social Pilot

One of the most attractive social media management features of Social Pilot is that it combines many social media tools – such as scheduling and analytics – into a simple dashboard at an affordable price. Connect and manage more than 50 social media profiles, be on top of all conversations with Social Inbox, visualize your strategy on a social media calendar, and upload up to 500 posts with bulk social media   tools.

Use Social Pilot to easily download pdf analytics reports and generate crucial insights about the impact of social media on eCommerce performance, audience insights, top industry influencers, and optimal social media scheduling times for Facebook, Twitter, Instagram, and more. It also curates and suggests content from several industries – like tech, education, and health and fitness – which helps you quickly find relevant content.


$30, $50, $100 per month, and enterprise pricing (with a 14-day free trial)

8. Edgar

Edgar specializes in paid as well as limited free social media scheduling tools but offers a more unique approach. All of your content is grouped into categories, and you’ll give time slots to each category. Then, Edgar fills up those slots with your content and publishes them for you to LinkedIn, Twitter, Instagram, Pinterest, Facebook, and more. Instead of simply posting your social media posts several times, it will recycle your library of content according to your categories.

With auto-variation, Edgar automatically finds quote-worthy text from articles or blogs, and with a click of a button, it can be shared to multiple social networks. There’s an unlimited content library; it supports both evergreen and time-sensitive content as well as A/B test social messaging, and it includes UTM tags that integrate with Rebrandly and Bitly. Each week you also receive a report that includes social statistics, and they offer personalized onboarding with real people.


$49/month (with a 30-day money-back guarantee which lets you try out free social media scheduling tools)

Bottom Line

Social media tools are always changing. Thus, businesses have to be capable of evolving and adding new tools into their marketing plan in order to be successful. Every business is different, and it’s up to you to determine which tools are most effective for your unique needs and goals.

The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up to date content applicable to you. Payoneer will provide the most up to date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account.

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