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Introducing the Amazon Seller Growth Program for eSellers

Richard ClaytonRichard Clayton
May 6, 2023

Your guide to the Amazon Seller Growth Program

We get it – the hustle and bustle of ecommerce can be challenging. But amidst the maelstrom, Amazon has introduced an innovative solution: The Amazon Seller Growth Program. This initiative is more than a light at the end of the tunnel; it’s a lighthouse guiding you toward the shores of success.

Why another program, you ask? Great question! As ecommerce innovators, we understand the digital marketplace is ever-evolving. The needs of sellers are also transforming. Amazon responded with a proactive solution – the Amazon Seller Growth Program to address these shifts. This program is tailored to serve online sellers like you, craving that inside contact, that guiding hand to help navigate the Amazon landscape.

Amazon isn’t looking for just any sellers; they’re looking for the best. The bar has been set high to attract the serious, the committed, and the pioneers. 

So congratulations on if you’ve received an invitation; you’re on Amazon’s radar. If not, don’t worry – there’s an application process to throw your hat into the ring. However, be prepared – the pricing for this service signifies a commitment to success.

Marketplace growth is the shiny new kid on the block, turning heads and raising eyebrows. As your partners, we’ve been fielding questions, finding answers, and demystifying the buzz for you. Armed with this knowledge, we can help address all your queries and concerns. Admittedly, some answers will have to wait as the program unfolds and finds its footing. However, we’ve uncovered some nuggets of gold – insights into where the program aims to steer sellers.

The path to success in ecommerce isn’t always smooth, but with Amazon’s Seller Growth program, navigating those choppy waters just got easier.

Ready to dive into the details? Buckle up; it’s going to be an exciting ride!

amazon growthSource: Statista Annual net sales revenue of Amazon 2004 to 2022

In the realm of ecommerce, it’s no secret that Amazon reigns supreme. With its pulse on the market, Amazon has become a vibrant hub for digital commerce, reshaping the landscape and creating extraordinary opportunities for sellers like us.

Here’s a snapshot of Amazon’s impressive stats:

  • From its humble beginnings in 1994, Amazon has evolved into the world’s largest online retailer, stocking everything from books to electronics, clothing, and music.
  • In 2018, Amazon reported a staggering $232 billion in net sales. Fast forward to 2022, and the company’s net revenue reached an incredible $514 billion, marking a significant jump from $470 billion in 2021.
  • By 2022, Amazon’s brand worth had soared to over $281 billion+, outpacing giants like Ikea, Walmart and digital competitors like eBay and Alibaba.

These jaw-dropping numbers underscore Amazon’s colossal impact on the retail industry. It’s the ultimate digital marketplace, connecting consumers with vast supplies of goods, often at prices that local brick-and-mortar stores simply can’t compete with.

Stepping into the hardware arena, Amazon introduced the Kindle, an e-reader that quickly became a global favorite. Following its success, Amazon ventured into artificial intelligence, launching Alexa, their voice-controlled virtual assistant.

Where does Amazon shine the brightest? North America. Thanks to its geographical advantage, Amazon offers more services in North America than elsewhere. In 2022, the company earned approximately $316 billion in this region alone, compared to about $118 billion internationally.


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Amazon Prime subscriptions through the roof

Amazon Prime isn’t just a subscription; it’s a doorway to a world of exclusive perks.

amazom membershipsSource: Statista Number of paying Amazon Prime members worldwide from 2015 – 2020

As a Prime member, customers enjoy an array of features. Think of premium delivery services at no additional cost, exclusive deals and discounts that make shopping even more rewarding, and unique digital and streaming content that turns any day into a movie night.

It was a game-changer when Amazon Prime was unveiled to U.S. shoppers in 2005. Fast forward to the present day, and it’s clear how much the program has grown. Now, it’s not just a domestic sensation but a global phenomenon, available in over 20 countries.

The numbers are impressive: more than 200 million Prime members worldwide. This speaks volumes about Amazon Prime’s popularity and the exceptional value it delivers to customers. The membership program is designed to provide a seamless, rewarding shopping experience that keeps customers returning for more. And it’s clear – they are!

Amazon Prime is more than just a service; it’s a community, a lifestyle, and an integral part of the Amazon experience. And the journey has only just begun. With Amazon Prime, the possibilities are limitless. As we always say, “Once you go Prime, there’s no turning back!”


At a glance Amazon Prime:

  • Amazon Prime boasts a membership exceeding 200 million.
  • Retail subscription fees have significantly bolstered Amazon’s revenue, with $25.21 billion recorded annually.
  • Amazon Prime’s international presence is notable, accessible in 22 countries as of October 2021.
  • Prime Day 2021 was a record-breaker, with Amazon witnessing sales reaching an impressive $11.79 billion.

*For fascinating insights, read the official Amazon Prime newsletter to shareholders. 

As Amazon’s success story continues to unfold, the company constantly seeks innovative ways to support its sellers. The latest addition? The Amazon Seller Growth Program. This initiative, born out of sellers’ requests for an internal contact, aims to enhance the selling experience, offering an insider’s perspective and expert guidance for managing your Amazon account.

The program is more than just a new tool; it’s an evolution in Amazon’s commitment to its sellers. Are you ready to be part of this ecommerce revolution? Now we pull back the curtains on the program to reveal many fascinating insights for online sellers. 


Getting into it with the Amazon Seller Growth program

In the ever-evolving world of ecommerce, we’re always looking for tools and resources that can elevate our selling game. Welcome, Amazon’s Seller Growth Program, a dynamic new initiative designed to revolutionize how you manage and grow your online business.

What’s the gist of this program? Amazon’s clever strategy is to integrate past fee-for-service offerings like Seller Support Plus with Strategic Account Manager programs. It’s a streamlined, more efficient solution that eliminates the fragmentation of having multiple account management teams.

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Here’s why the Amazon Seller Growth Program stands out:

  • Unified Support: No more shuffling between different teams. You’ll now have a dedicated account manager providing one-to-one assistance, offering guidance on maintaining account health, driving sales growth, and optimizing merchandising.
  • Simplified Fee Structure: This program introduces a flat monthly fee, replacing various fees tied to different services. Simplicity is key – you get all you need through a single point of contact under one unified fee.
  • Tailored Business Planning: As a part of this program, you’ll receive a business plan meticulously designed for your unique needs, complete with personalized coaching and training. It’s like having a personal trainer but for your business.
  • Expert Insights: Your assigned Account Manager won’t just manage your account; they’ll become a trusted advisor, sharing valuable insights that can help supercharge your sales on Amazon.

The Amazon Seller Growth Program is an all-encompassing solution, blending the best of Amazon’s previous services into one robust, comprehensive package.


Unpacking the Amazon Seller Growth Program

You get more than just a service in the Amazon Seller Growth Program. It’s an all-in-one toolkit for sellers designed to take your business to the next level. Here’s a breakdown of what you can expect:

  • Dedicated account manager: Your business will be assigned its guide through the Amazon ecosystem. This manager will be a treasure trove of product knowledge, familiar with the ins and outs of Amazon’s offerings, and ready to connect you with opportunities that match your business. They’ll evaluate your business, advise on growth strategies, and share best practices to ensure your account remains in optimal health.
  • Custom-built business plan: It’s not one-size-fits-all. This program ensures you receive a business plan tailored specifically to your needs. Plus, expect monthly calls to strategize the best next steps for your business journey.
  • Focused account health support: The program significantly emphasizes the ‘health’ of your business. This includes dedicated support and performance consultations to swiftly troubleshoot and address any issues.
  • Exciting merchandising opportunities: To boost your products’ discoverability, you’ll have access to various merchandising events such as Lightning Deals, Best Deals, and Deals of the Day. It’s all about getting your products in front of more eyes.
  • Guidance on discoverability and keyword optimization: Optimize your advertising strategy with help from your account manager. They’ll guide you in effectively utilizing tools like Sponsored Products and Headlines Search Ads. They’ll also assist you in investing in high-performing keywords to potentially increase sales.

For some sellers who have been working with an Amazon account manager for years, the advent of the Amazon Seller Growth Program is a boon. And, for those who have been managing without a dedicated account manager, invitations to join this innovative program are appearing, offering a fresh start.

As time progresses, all sellers will be seamlessly integrated into this value-driven model, which centers around providing premium services that facilitate increased sales. The Amazon Seller Growth Program’s underlying objective is to amplify sales volumes.

While your new dedicated manager within the Amazon Seller Growth Program will be on hand to aid in problem resolution in the same manner as your previous account manager, the ultimate goal of this program is to stimulate growth.

You might find yourself interacting more frequently with your manager under the Amazon Seller Growth Program than the predecessor role, the Strategic Account Manager, whose main role often revolves around maintaining continuity.

This translates to more opportunities to discuss and strategize your growth plans on Amazon. Welcome to the new era of seller support, designed with your growth as the focal point.

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Investing in the Amazon Seller Growth Program: A look at the costs

The Amazon Seller Growth Program is a substantial investment into the future growth of your business. The cost of enrollment varies based on your past 12 months of sales. Let’s delve into the specifics with the following cost structure:

Sales Over the Past 12 Months

Monthly Fee
Less than $1 million $2,500
Between $1 million & $10 million $3,500
Over $10 million $5,000

For larger accounts, fees can range from $4,500 to $6,000 per month, with some exceptionally large sellers potentially investing more.

It’s important to note that there’s a minimum commitment of 6 months to the program, with the full program duration extending over 12 months.

eSellers can cancel their participation with a 30-day notice, but only after the initial 6-month. On the other hand, Amazon retains the right to terminate your service at any point.

Ultimately, the Amazon Seller Growth Program is an investment into your business’s future on Amazon – a commitment to growth, sales optimization, and success.



Payoneer FAQ

What’s the Amazon Seller Growth Program about?

Well, consider the Amazon Seller Growth Program a personalized consultancy tailor-made for your business needs. It’s a tool offered by Amazon designed to speed up your business growth by deploying various strategies, tools, and resources to suit your unique goals and growth factors.

What are the main benefits of the Amazon Seller Growth Program?

The Amazon Seller Growth Program promises a potent combination of benefits. You’ll get personalized consulting to maximize sales and profits, in-depth guidance on critical Amazon tools, and tailor-made strategies based on industry best practices. Plus, you’ll receive unique preparation for key events like Prime Day, ensuring your brand gains maximum visibility on Amazon’s colossal platform.

Do they assist with Amazon Teams?

Your Amazon Seller Growth Program account manager will be there to support you, including liaising with other Amazon teams such as Seller Performance, Product Quality, and Notice teams.

However, remember that they manage multiple accounts, and responses may take time.

Try not to inundate them immediately with concerns about listing suspensions or other complaints. Instead, allow them time to thoroughly understand your account.

Importantly, demonstrating a drive to expand and succeed, rather than relying on past wins, will ensure your Amazon Seller Growth manager is as motivated as you are to take your business to the next level.

What sort of merchandising options are provided?

Effective merchandising plays a pivotal role in a thriving selling program; in this context, your account manager is ready to assist. They have deep knowledge of a wide variety of Amazon deal types such as Lightning Deals, Coupons, Deal of the Day, and Best Deals.

However, while account managers are equipped to offer advice tailored for growth, it’s crucial to note that they cannot guarantee promotional deals as part of your participation in the Amazon Marketplace Growth Program. 

Should you opt to engage in these promotional activities, you should be prepared for potential additional charges. It’s important to note that this program does not provide free or discounted merchandising opportunities for deals and promotions.

How to benefit the most from the Amazon Seller Growth Program?

To fully capitalize on your investment in this program, consider the following strategies to foster an effective partnership with your Seller Growth Manager:

  • Begin with a thoughtful introduction. Treat your manager as a valued associate, presenting queries and challenges professionally and respectfully. Each interaction should serve a purpose, such as discussing top-selling items or addressing obstacles.
  • You & your manager share a common goal – boosting growth and sales. Share your expansion strategy and Amazon-related objectives with them, like your desired contribution to your category’s growth. Building a mutually beneficial relationship is key to optimizing your Amazon Seller Growth Program involvement.
  • If you’re unsure about certain notifications, give them time to determine the right point of contact and course of action. They are committed to assisting you with swift escalations but remember not to anticipate instantaneous responses.
  • Remember that your Seller Growth Manager also receives your notifications and may take longer to respond if they’re occupied or gathering additional information to assist you.
  • For account suspension cases, they can be a resource, but resolution may take time. Patience is essential, as resolutions can range from a few days to a month or longer. Ensure you’re prepared to quickly provide them with any required information to devise a comprehensive action plan.


The bottom line – is the Amazon Seller Growth Program for you?

Amazon Seller Growth Program

The suitability and benefits of the Amazon Seller Growth Program will vary for each eSeller based on their specific circumstances. Thankfully, with only a six-month commitment, sellers are not locked into a long-term contract, providing the flexibility to opt out if the anticipated growth isn’t realized.

Understandably, you may be skeptical about paying for a service that seems like it should be free. However, consider it an investment in your brand and your enterprise. The designated Seller Growth manager can help preempt potential problems and facilitate smoother interactions with Amazon’s internal teams.

This improved rapport can pave the way for long-term success.

Ultimately, the value you gain from the Amazon Seller Growth Program hinges on the quality of service you receive in return for your investment.

If you’re intrigued and want to get involved, you can apply directly through Amazon or contact us at Payoneer for more details. We’re always here to help guide you in optimizing your e-commerce ventures.

If you’re interested in signing up, click to apply here or get in touch for more information. 


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The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up to date content applicable to you. Payoneer will provide the most up to date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account.

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