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Use Coupang marketplace to enter the Korean ecommerce arena

Guest PostGuest Post
May 23, 2023

Use Coupang marketplace to maximize your ecommerce potential in Korea

Are you ready to explore the incredible opportunities the Korean market offers? If you’re a cross-border seller looking to expand your business operations, Coupang marketplace should be at the top of your list. 

Say goodbye to the challenges of language barriers and cultural differences. With Coupang marketplace and Payoneer by your side, you can effectively reach millions of Korean buyers and maximize your ecommerce potential.


Why should you choose Coupang marketplace? Here’s why many cross-border sellers prefer this top platform:

  • Access millions of customers on Korea’s most popular ecommerce application: Coupang marketplace directly connects millions of Korean buyers. By joining the platform, you can tap into one of the world’s most robust customer bases and significantly expand your reach.
  • Comprehensive support for eSellers: Coupang marketplace is committed to your success. Coupang offers a range of resources and support to help you grow your business. From dedicated account managers to the Seller University, you’ll have the assistance you need to navigate the Korean market successfully.
  • A platform designed for global sellers: At Coupang, they understand the unique needs of cross-border sellers. The platform is specifically designed to accommodate and welcome international sellers. Enjoy features that make it easier to sell globally and expand your business effortlessly.

Now, let’s delve into why selling on Coupang marketplace is a game-changer for your ecommerce venture in Korea:

ecommerce venture in Korea

  • Plenty of People: Efficient deliveries are crucial for ecommerce success. You can rely on swift and reliable shipping services in Korea’s densely populated cities optimized for deliveries. Reach your customers quickly and efficiently, ensuring a seamless shopping experience.
  • Internet Penetration: Korea boasts one of the highest internet penetration rates in the OECD. With a tech-savvy and digitally connected population, Korean consumers actively participate in online shopping. By joining Coupang marketplace, you gain direct access to this vibrant online community and its deep pockets.
  • Love to Shop: Koreans have a penchant for online shopping. They are trend-sensitive and have high disposable incomes, making them eager to explore and purchase products online. By selling on Coupang marketplace, you can capture their attention and tap into their buying power.

Want to get paid from Coupang and other global marketplaces?

Open a Payoneer account

Discover the success stories of sellers who have already thrived on Coupang Marketplace:

Coupang Marketplace

*Elisha Ko, President of KY Trading, achieved 100% shelf sales within six months on Coupang marketplace. Wang Huixin, Marketing Manager at AKASO, found Coupang’s market penetration to be the cornerstone of its success. Learn from the experiences of these sellers and gain valuable insights for your journey.

The Korean market offers immense potential for cross-border sellers, and Coupang marketplace provides the perfect platform to capitalize on this opportunity. Don’t miss out on reaching millions of Korean buyers. 

Let Coupang and Payoneer be your partners in success. Get started today and unlock the full potential of the Korean market!



Tap into the massive Korean market of online shoppers

Welcome to the world of South Korean ecommerce, one of the largest and most vibrant markets on a global scale. With a tech-savvy consumer society and a remarkable internet usage rate of 93 percent among the population, it’s no wonder that ecommerce has firmly established itself in South Korea. The COVID-19 pandemic has further accelerated the growth of the retail ecommerce sector, making it an even more significant player in the country’s economy.

In particular, internet shopping has gained tremendous popularity, with an astonishing 97 percent of South Koreans aged 20 to 39 embracing online shopping as their preferred purchase method. This tech-savvy demographic has embraced the convenience and wide variety of options offered by ecommerce platforms.

As we delve deeper into the South Korean ecommerce market, we’ll explore the factors contributing to its success and present the opportunities awaiting sellers like you. From the influence of digital innovations to the evolving consumer behaviors shaped by the pandemic, we’ll equip you with the knowledge and insights you need to tap into this thriving market.

Join forces with Payoneer and Coupang marketplace.

 Let us guide you through the South Korean ecommerce landscape’s intricacies, unlocking its immense potential for your business. Get ready to embark on an exciting journey that will connect you with millions of South Korean buyers and help you maximize your ecommerce success.

Fast facts about the South Korean ecommerce market:

Online shopping in Korea

  • South Korean ecommerce revenue is set to hit US$88.85 billion in 2023.
  • It has an annual growth rate (CAGR 2023-2027) of 2.87% and anticipates a market volume of US$99.49 billion by 2027.
  • Expected 44.16 million ecommerce users in South Korea by 2027.
  • User penetration is expected to rise from 76.9% in 2023 to 85.6% by 2027.
  • The average revenue per user (ARPU) is estimated at US$2.23k.

*Source: Statista ecommerce in South Korea

Expand your business in Korea’s highly connected online community

Internet usage in KoreaSource: Statista South Korea Internet Connectivity Rate

South Korea has emerged as a global frontrunner in internet connectivity, boasting one of the fastest and most accessible networks worldwide. With an impressive internet usage rate of 93 percent among the population, it’s evident that South Koreans have embraced the digital age with open arms. This achievement is attributed to the government’s unwavering commitment to Internet development and its prioritization of Internet infrastructure expansion.

The government has played a significant role in fostering internet growth by investing in landlines and facilitating widespread access to high-speed internet. Regulatory frameworks and initiatives have been implemented to ensure rapid and comprehensive expansion. The successful implementation of these measures has solidified South Korea’s position as a leader in internet infrastructure.

Notably, South Korea was at the forefront of 5G technology adoption. Even before the official introduction of 5G services in April 2019, the government formed a collaborative committee comprising private companies and academic institutions. Their joint efforts aimed to fast-track the implementation of 5G networks. As a result, South Korea became one of the first countries to launch commercial 5G services, paving the way for the future of high-speed connectivity.

This remarkable progress is underpinned by a robust 4G network, which is the foundation for South Korea’s internet infrastructure. Major operators have achieved nearly universal coverage, ensuring seamless connectivity nationwide. As 5G technology becomes more prevalent, it gradually gains traction, offering even greater speed and capabilities.

The exceptional internet infrastructure and widespread digital connectivity in South Korea highlight the importance of leveraging platforms like Coupang marketplace. With its seamless integration into the thriving ecommerce ecosystem, Coupang provides an invaluable gateway for sellers to tap into the vast market of tech-savvy South Korean consumers.

By harnessing the power of Coupang marketplace, sellers can effectively connect with a South Korean audience and unlock plenty of opportunities for growth and success in this dynamic ecommerce market.

Want to get paid from Coupang and other global marketplaces?

Open a Payoneer account

High GDP per capita in Korea

GDP per capita in Korea

South Korea’s buying power is strong despite lower average incomes compared to some other countries. Consumer goods prices are about 22.3% lower than in the United States, making living costs more affordable. With a connected online population and a tech-savvy consumer base, South Korean consumers actively engage in ecommerce and prefer digital transactions.

The presence of major companies and South Korea’s high innovation ranking offer exciting opportunities for businesses. The combination of lower living costs, a tech-savvy population, and economic strength makes South Korea a market with robust buying power and immense potential for business growth through powerhouses like Coupang Marketplace.


The ‘Korean Amazon’ thrives with high population density

Coupang marketplace, often called the Korean Amazon, is South Korea’s largest online shopping platform. It offers a wide range of products, including groceries, fashion, and electronics, and provides next-day delivery through its extensive distribution network. 

Coupang has expanded into various sectors, introducing services like Coupang Fresh, Coupang WOW membership, Coupang Eats food delivery, and Coupang Play for streaming exclusive content.

With high internet penetration and mobile shopping prevalence in South Korea, Coupang has become the leading mobile shopping app. Its popularity is evident as almost half of South Korean customers order from Coupang several times weekly. 

Moreover, the concentrated population, particularly in Seoul, gives Coupang sellers an edge, with 70% of Koreans living within a 7-mile radius of a Coupang warehouse.

Coupang marketplace offers international sellers a prime opportunity to tap into the Korean market. With its robust infrastructure, extensive product range, and convenient delivery options, Coupang provides an excellent platform for reaching and serving Korean consumers effectively.

Want to get paid from Coupang and other global marketplaces?

Open a Payoneer account


Koreans love buying international products

Koreans have a strong affinity for buying international products, driving the growth of cross-border ecommerce. With a tech-savvy population and high internet penetration, Korea’s ecommerce market is thriving. In 2021 alone, domestic online purchases reached a staggering $168.5 billion, with mobile phone transactions playing a significant role.

Koreans show a preference for various product categories when shopping online domestically. From food services and beverages to home appliances, electronics, clothing, household items, cosmetics, and travel services, a wide range of choices are available.

What’s intriguing is that Koreans are actively engaging in cross-border ecommerce, enticed by competitive prices, even after factoring in shipping fees and import duties. In 2021, cross-border ecommerce reached $4.5 billion, with the United States leading the way. Health supplements, apparel, electronics, footwear, and handbags are among the top foreign products that Korean consumers favor.

To facilitate cross-border trade, the KORUS FTA provides exemptions for certain goods sourced from the United States, making the process smoother. Multi-brand online retailers like Amazon.com and eBay are go-to destinations for Koreans seeking overseas products.

A significant trend in Korea is the convergence of online retailing with other platforms. Internet portals, social media, TV home shopping, and over-the-top media services now integrate online shopping functions, offering a seamless and comprehensive shopping experience.

The demand for international products remains strong in Korea, driving steady growth of cross-border ecommerce. Korean consumers have embraced diversified shopping habits, purchasing from over 30 countries.

The retail sector in Korea is transforming, with traditional channels facing challenges as consumers flock to online platforms like Coupang marketplace for better deals and a wider selection of products. This bodes well for international sellers looking for new markets in Asia.


What are the popular selling items in Korea?

South Korea’s ecommerce market has recently experienced remarkable growth, reaching a total value of $177.42 billion in online transactions in 2022. The Korean market has witnessed a significant boost of 22.6% over the past two years and an impressive growth rate of 312% since 2015.

Korean consumers are known for their price-consciousness and openness to marketing strategies, with fashion and food products being particularly popular among buyers. The market is expected to continue growing, positioning South Korea as a prominent player in the global ecommerce landscape. 

Let’s take a look at some updated statistics about South Korea’s buying trends:

  • South Korea ranks as the 6th largest market for ecommerce, with a predicted revenue of US$101,774.8 million in 2023.
  • The market is projected to show a compound annual growth rate (CAGR 2023-2027) of 3.5%, reaching a projected market volume of US$116,581.0 million by 2027.
  • Fashion accounts for 32.1% of the South Korean ecommerce revenue, followed by Food & Personal Care (25.4%), Electronics & Media (20.7%), Toys, Hobby & DIY (13.3%), and Furniture & Appliances (8.5%).


Coupang Marketplace is making waves in Korea

Coupang, the leading ecommerce platform in South Korea, has rapidly gained popularity and dominance in the market. With impressive sales revenue of around 25.77 trillion South Korean won in 2022, Coupang has solidified its position alongside industry giant Naver, as one of the key players in the country’s ecommerce landscape.

Founded in 2010, Coupang operates as an online marketplace, offering its own branded products and a platform for other businesses to sell their goods. This unique approach has fueled significant growth, particularly for small businesses that leverage Coupang’s extensive reach and comprehensive online services. 

Despite facing operational losses in the past, Coupang’s user base and sales revenue continue to soar, highlighting its enduring popularity and potential for further success.

Recall that South Korea has a tech-savvy population and a high internet penetration rate. This has cultivated a thriving online shopping culture. Consumers flock to various categories, including electronics, fashion items, and groceries. 

The convenience and accessibility of online shopping have been further accentuated during the COVID-19 pandemic, driving a surge in online grocery purchases. 

As a frontrunner in the industry, Coupang has adapted to meet the evolving demands of consumers, positioning itself as a reliable and convenient shopping destination.

With its rapid growth and commitment to customer satisfaction, Coupang has become synonymous with trust and innovation in the South Korean ecommerce market. The platform’s success paves the way for businesses & consumers alike, offering abundant opportunities in the dynamic world of online retail. 

Coupang marketplace continues to shape the future of ecommerce in South Korea, so it remains a go-to choice for those looking to thrive in this bustling digital marketplace.

Want to get paid from Coupang and other global marketplaces?

Open a Payoneer account

Getting started in ecommerce in Korea is easier than you think

Getting started in ecommerce in Korea

There’s no need to worry about language barriers or navigating unfamiliar territory when selling on Coupang. With its global mindset and multilingual staff, Coupang is the perfect online platform for international sellers looking to enter the Korean market. You can speak fluent Coupang even if you don’t speak Korean!

Entering a new market comes with challenges, but Coupang marketplace has you covered. Their Service Provider Network (SPN) offers a range of resources to assist sellers in overcoming hurdles such as local regulations, logistics, and more. Coupang’s SPN provides valuable support every step of the way, from translators to storage solutions, certification agencies, to shipping companies.

Coupang’s partnership with Payoneer (yours truly) further enhances the selling experience for international sellers. With seamless payment processing and improved exchange rates, sellers can enjoy flexibility in multi-currency transactions. 

Once you join Payoneer’s Green Channel Program, you’ll receive specialized support during onboarding, making it even easier to get started on Coupang.

When it comes to selling on Coupang, language barriers, and market complexities are a thing of the past. Coupang is committed to providing a seamless experience for international sellers, ensuring that you can easily expand your business and tap into the thriving Korean market.

Explore the possibilities with Coupang Marketplace & Payoneer

Coupang Marketplace possibilities

Unlock the power of Coupang marketplace by registering today! Whether you’re eager to kickstart your selling journey or seek more information, the Coupang marketplace website is your gateway to success. Signing up is a breeze and the best part? It’s completely hassle-free.

Say goodbye to the complexities of obtaining a Korean business license or bank account – all you need is your email address, phone number, and business license (non-Korean licenses are accepted too). For any additional assistance or inquiries, contact the dedicated team at helpseller_global@coupang.com. They are ready to support you every step of the way.

Team up with Payoneer and discover the perfect partnership for your business on Coupang marketplace. As a premier global payments platform, Payoneer seamlessly integrates with Coupang marketplace to provide international sellers with a streamlined and efficient payment experience. That means hassle-free payments, low transaction fees, and guaranteed security.

With Payoneer, you can access flexible multi-currency transactions and competitive exchange rates, making cross-border sales a breeze. Plus, when you join Payoneer, you’ll receive specialized support during onboarding, ensuring a smooth start to your Coupang selling journey.

Maximize your selling potential with the power of Coupang and the convenience of Payoneer by your side.

Want to get paid from Coupang and other global marketplaces?

Open a Payoneer account

The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up to date content applicable to you. Payoneer will provide the most up to date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account.

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