How to Start Selling Online to the Australian Market
As the 10th largest eCommerce market in the world, Australia has quickly become a prime location to expand your cross-border business. While eCommerce in Australia has grown significantly in recent years to soon be worth AU$35.2B by 2021, in-store purchases are still Australians’ preferred method of shopping. This presents sellers with an excellent opportunity to establish themselves in a still developing market.
Founded in 2006, Catch.com.au has quickly become one of the leading eCommerce marketplaces in Australia. While the platform was originally conceived as a deal-of-the-day website, it has grown considerably over the years and now features over two million products servicing 1.7 million active customers in Australia.
But to effectively target Australian customers, it’s important to understand their shopping habits.
Preferred Product Categories in Australia
There are several product categories, including Home Improvement and Household Goods, in which shoppers prefer Australian brands. When deciding on a product line for your Australian store, the following categories might be a better fit, as shoppers largely have no preference with regards to where the product is sourced:
- Sports and Outdoors
- Men’s Fashion
- Women’s Fashion
- Watches and Accessories
- Media and Games
To get more information you need to start selling on Catch, make sure to check out our Guide to Catch which includes the steps you’ll need to take before selling on Catch and best practices to help ensure your store’s success.