Report: Brazilian freelancers on the rise
In the last few years, Brazil has seen steady growth in the gig economy. So much so, that there are now more than 25 million self-employed people working there.
The trend is largely due to a combination of factors. From company closures caused by the Covid-19 pandemic to rising unemployment and economic uncertainties, difficult circumstances have caused many Brazilians to seek alternatives to the more traditional form of employment. To understand where this trend is currently at, we surveyed over 500 Brazilian freelancers to feel the pulse of the industry and understand how they plan to achieve growth over the next 12 months.
As our findings show, despite the challenges of language barriers and lack of familiarity with international markets, 83% of Brazilian freelancers have, or plan to, start offering their services to new countries. France and Germany are seen as particularly attractive target markets.
With new countries to export to, and 46% already noticing a big spike in demand in the last 12 months, it is encouraging to see that 90% of Brazilian freelancers are optimistic about the future of an industry which is clearly on the rise.
Key Takeaways
- 83% of Brazilian freelancers have, or plan to, started offering their services to new countries.
- 49% have seen a big spike in demand in past 12 months.
- Portugal, France and Germany are the most popular countries for exporting services to.
- 68% have had to learn new skills to offer their services to other countries.
- The biggest problems Brazilian freelancers face when exporting their services are 1) Accounting and regulatory knowledge (46%), 2) Language (43%), 3) International market knowledge (43%), 4) finding new clients (42%).
- 90% are optimistic about their business in the next 12 months
For more key insights into the Brazilian freelancing industry, download the report today.