The Payoneer Forum Lviv, Ukraine: Event Recap

Last week, Payoneer held a successful forum in Lviv, Ukraine! Over 250 company owners and freelancers came together to discuss the outsourcing industry in Ukraine and around the world. In addition, attendees learned how to maximize their profit and grow their business globally.

Leading industry speakers included Nadia Lushchak, CEO at Qubstudio who gave a speech about how to reach your customer’s heart, Anton Skyrypnik, CEO at KindGeek Software held a discussion on mistakes when building a company, and more.

Anton Skrypnyk’s Session: 404 Mistakes You Might Make When Building a Company

As the founder of a startup himself, Anton Skrypnyk offered his ‘startup lessons’ for building a company. He expressed that building a company is not just about building a business, but more about the actual product, the mission, values and vision. Anton shared the secret sauce to starting a successful business such as defining your ultimate goals and added value for your customers, and finding partners with the same goals and values. Lastly, test, test and test! Even if your product isn’t ready yet, go ahead and start selling your idea.

Pavlo Obod’s Session: The Art of Decision Making in an Outsourcing Business

Pavlo Obod, CEO at Sloboda Studio, a web development company and Payoneer Brand Ambassador, shared several techniques on decision making based on the international bestseller Thinking, Fast and Slow by Daniel Kahneman and Algorithms to Live By: The Computer Science of Human Decisions by Brian Christian and Tom Griffiths. Both novels that Pavlo touched on explore the systems that drive the way humans think and how computer algorithms can be applied to our everyday lives.

Nadia Lushchak’s Session: Trusting the Most Important Thing: How to Reach Out to the Customer’s Heart

Nadia Lushchak, CEO at Qubstudio, a design and branding agency working with small-medium sized tech startups, shared a few stories about working with international clients and her experience of dealing with cultural risks and differences. She shared that you need to be cautious with customer expectations in order to avoid any misunderstandings. Nadia also talked about their pricing model and stated that their designs are “not just art” but also a marketing tool that helps to sell.

Despite the bad weather, the event was a great turnout! Thank you to all those that attended, business owners and freelancers for sharing all of your lessons and tips, and for offering guidance on how to develop an international business. Until next time!