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How to Attract an Audience to Your Webinar with Written Content

Guest PostGuest Post
May 9, 2018

Editor’s note: This is a guest post from Zac Johnson, Entrepreneur at Blogging.org.

If you are looking for a way to create hype for your upcoming webinars, why not do it with your written content. Using the power of your blog, you can create hype for your idea or your brand that you plan to promote on your webinar using a careful choice of words and techniques that anyone can learn.

attract webinar written content

In this post, we will take a look at ten tips and techniques that you can apply and use today to attract your target audience to your webinar with your written content.

5 Techniques to Supercharge Your Next Webinar

1 – Use your blog to drive traffic and sign-ups.

One way to generate tons of traffic to your online event or webinar is to use your blog to drive targeted traffic to your event. You can start building hype months or weeks before the webinar and you should in order to get more sign-ups for your scheduled event. It should be clear when and where the webinar is to be held and provide your readers with any relevant information regarding software that they will need to join once the webinar begins.

Use of your blog can include having your guest speaker write a guest post, or you can simply introduce your speaker through your blog and provide a link to his or her website ahead of time. This allows your readers to check them out ahead of time and it may help increase your sign-ups. Be sure to include a strong “call-to-action” near the end of your posts.

2 – Be entertaining and have fun!

One of the insights that webinar hosts need to remember is that people like to have fun. When they come to one of these online events, they are sacrificing their time in exchange for some value that they believe they will achieve from your content. Otherwise, they would be spending their time with more worthy and lucrative pursuits! So you need to show them that they will not only go away with some great tips and “takeaways,” but that they will also have some fun in the process.

This is where screen sharing opportunities can really come into play. If you have a quality Webinar solution in place, you can switch between both your slides and computer desktop or internet browser. The days of watching a webinar just with slides is coming to an end, not just the concept, but also for the interest of users as well.

One way to jazz up the tempo of your webinar and create a fun atmosphere is by locating funny videos or photos that help enhance the mood or illustrate one of the points of your webinar. Just by adding something with a humorous tone or tapping into some element that your audience can relate to can go a long way toward making your webinar a huge success. Keep it light but focus on the important aspect of your webinar. Don’t make it too broad or try to cover too many topics at once.

3 – Create videos to include in your content.

Media sells better than text, so you’ll want to make sure and include a short but snappy video within your content where appropriate. Just a link to a new YouTube video that you have created to promote your webinar event can go a long way toward generating leads and sign-ups. If you do plan to create a video, include the following information in the clip:

  • Where/When the event will be
  • Software links to download webinar access if needed
  • Basic information on what will be covered
  • Contact information

4 – Increasing Perceived Value of your webinar

In addition to these basic bits of information, you may want to include a written paragraph about why they will benefit from the webinar, including any substantial awards or prestige that your guest speaker has received. Tell why people will enjoy the webinar, what the speaker has to offer, and why it would be to their benefit to join. These are just some of the basics to consider before running your first webinar.

If your webinar is free, all you have to do is to convince people that they should give up their time to attend. Time is a valuable commodity, however, so you should make the reasons convincing as to why people should give up their time to join your event.

If the webinar requires a fee, you will have to work harder to show them the value of your webinar. This perceived value can come from a variety of factors including:

  • The popularity of the featured speaker(s)
  • Amount of content they will receive
  • Substantial offers they can benefit from
  • Entertaining level of interaction
  • Opportunity to ask questions

People value all of the above concepts when it comes to attending online events. If you can offer any or all of these things to your potential guests, you will be more likely to increase your leads and sign-ups.

5 – Put a link to your sign-up page in your video descriptions.

The more you connect and promote your content, the better results you will get. When creating any video content prior to the event, be sure to link out to the sign-up page on your YouTube descriptions to increase response rates. You can put this within the video itself or in the body of the video description.

Some Closing Thoughts

Like anything else you do online, connecting your digital assets where it is appropriate is one of the best ways to drive traffic to your webinar event. Create a unique sign-up page prior to your event and hype up your event through your content. Whether you are using videos, podcasts, or written content, you should offer your audience valuable content that they will want to share so that you can get more leads from social media, as well.

Use every tool in your arsenal to promote your event long before you roll it out if you want to get the best results from your efforts.

Remember text is powerful. Media is more powerful. And both of these aspects working together with SEO in unison just cannot be beaten.

Think about how you would search for your webinar content if you were looking for what you are offering. Also, create a snazzy title that is sure to drive views.

For example, a title like “Webinar on Starting a Business” is weak and it may not resonate with your target audience. But “Do you want to be the next Internet Millionaire?” may get thousands of views and reactions. Who doesn’t want to be an internet millionaire? When you think about the impact that title generates, is it any wonder that people will sacrifice an hour of time to make a million?

I hope these tips and tricks will help you to generate some focused traffic for your next web event. Be consistent and use similar keywords, wording, and descriptions in all of your digital assets so that every road leads to your webinar.

See you there!

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Zac Johnson is an entrepreneur with more than 20 years of experience in the world of online marketing and branding. Zac is currently focused on helping others discover how to make money online through is blogs at ZacJohnson.com and Blogging.org.

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