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Linio Seller Center Colombia: The Gateway to LATAM Markets

Richard ClaytonRichard Clayton
April 30, 2023

Reach the Latin American market from anywhere, with Linio

Since the launch of the collaboration between Payoneer and Linio in May 2012, Linio has swiftly emerged as the most visited ecommerce platform in the region, revolutionizing the way people shop in countries such as Colombia, Mexico, Peru, and Chile. 

A decade in and we’re going stronger than ever!

As a seller, understanding the power of Linio and how it can benefit you is crucial. By leveraging the incredible opportunities provided by this influential marketplace, you can unlock a world of potential for your business. Whether you’re an established seller or just starting your entrepreneurial journey, Linio offers a localized and tailored experience to help you thrive in the Latin American market.

With Linio’s extensive reach and Payoneer’s mass payout services, sellers worldwide can now seamlessly receive payments, enabling smoother and more efficient cross-border transactions. This collaboration eliminates barriers and simplifies the process, empowering you to focus on what you do best – delivering exceptional products and experiences to customers.

Discover the advantages of Linio as a seller and explore how this dynamic ecommerce platform can elevate your business to new heights. Stay tuned as we delve into the various features, benefits, and success stories that showcase the true potential of Linio in transforming the way you sell in Latin America and beyond.

What’s Linio about?

In the bustling world of Latin American ecommerce, one name stands out as a true powerhouse: Linio. As a leading marketplace in the region, Linio provides an unparalleled platform for eSellers looking to tap into this thriving market. With a presence in four countries, Linio offers access to a vast consumer base of over 270 million people. The potential for growth and success is immense, and it’s only a few easy steps away.

Joining Linio is a risk-free opportunity to establish your brand and showcase your products in the world’s fastest-growing region for ecommerce. With no monthly fee and competitive commission rates, Linio provides a cost-effective solution for eSellers, allowing them to focus on what they do best – delivering exceptional products and experiences to customers.

Let’s take a moment to delve into the remarkable numbers that define Linio’s success story. With many years of operation under its belt, Linio has become a household name in Latin America. 

Each month, the marketplace welcomes over 24 million visits from eager shoppers, demonstrating the tremendous traffic potential for sellers. A staggering 5.2 million customers have placed their trust in Linio, making it a go-to destination for online shopping in the region.

The expansive catalog of Linio boasts over 10 million products, ensuring that there is a niche for every seller to fill. With more than 20 million app downloads and a remarkable rating of 4.7 out of 5*, it’s evident that customers appreciate the convenience and reliability offered by Linio. This level of popularity is complemented by the presence of over 8,800 professional and highly qualified sellers who have already taken advantage of the opportunities that Linio provides.

Linio’s influence extends beyond its customer base and seller community. With 5.6 million newsletter subscribers and an astounding 6 million Facebook fans, Linio has established itself as a trusted source of information and inspiration for shoppers throughout Latin America. The numbers speak volumes about the engagement and loyalty that the marketplace enjoys from its audience.

linio by numbers

The rise of ecommerce in Latin America is an undeniable phenomenon, and Linio is at the forefront of this revolution. With a presence in four countries and a market boasting over 163 million internet users, the potential for growth and profitability is immense. In fact, Latin America is the fastest-growing ecommerce region in the world, and Linio is the gateway that opens up new opportunities for eSellers.

To emphasize the reach and influence of Linio, consider that its mobile app has been downloaded an astounding 13.9 million times. This statistic speaks volumes about the convenience and popularity of online shopping in the region, highlighting the immense customer base that awaits sellers on the Linio platform.

Linio is not just a marketplace; it’s a key player in the ecommerce moment that Latin America is currently experiencing. With its extensive reach, impressive customer base, and unwavering commitment to providing a seamless selling experience, Linio empowers eSellers to thrive in this burgeoning market. So, if you’re ready to embark on a journey of success in Latin America, join Linio today and unlock the full potential of this vibrant region.

Want to start receiving payments from Linio and other global marketplaces?

Open a Payoneer account


Why use Linio Seller Center Colombia?

Source: Statista Linio 2018 Q3 – 2019 Q4 sales revenue  

Colombia’s ecommerce market is thriving, presenting lucrative opportunities for businesses. In 2021, the top 100 online stores in the country generated approximately US$1,469 million in net sales. Major players like Homecenter.com.co, falabella.com.co, exito.com, alkosto.com, and Amazon.com dominate the market. With a growing number of tech-savvy consumers and evolving preferences, understanding the dynamics of this market is key to success. Tap into Colombia’s ecommerce potential and position your business for growth in this dynamic industry.

popular online shopping platforms and apps in Colombia 2021Source: Most popular online shopping platforms and apps in Colombia 2021

With Linio, you gain complete control over your products, ensuring that your brand is represented exactly as you envision it. But that’s not all – as a Linio seller, you’ll benefit from the backing of the largest online marketing investors across Latin America. This means increased visibility and exposure for your products, putting your brand in front of millions of potential customers.

linio potential

At Linio, they understand that success in ecommerce requires more than just a platform. That’s why their dedicated team is there to provide you with comprehensive assistance and training. Whether you’re new to selling online or an experienced ecommerce professional, their expertise and support will help you optimize your selling strategies and unlock your full potential.

One of the most exciting aspects of being part of Linio is experiencing the tremendous growth this platform has witnessed. Linio’s continuous efforts and commitment to innovation have resulted in a flourishing marketplace. With a vast user base and a strategic focus on providing an exceptional shopping experience, Linio is continuously attracting more customers and expanding its reach across Latin America.

So, are you ready to take your business to new heights? Join Linio today and be part of the ecommerce revolution in Latin America. With their proven track record, extensive marketing resources, and dedicated support, Linio is the perfect partner to help you navigate the thriving ecommerce landscape of Latin America and reach millions of potential customers.

Want to start receiving payments from Linio and other global marketplaces?

Open a Payoneer account


How can you succeed at Linio Seller Center Colombia?

On Linio, success hinges on two crucial factors: quality content and captivating photos. As you select the products to sell, prioritize engaging copy that effectively describes your offerings.

Don’t forget – it’s important to invest in high-quality, visually appealing photos that showcase your products in the best light. These elements combine to captivate potential customers, enticing them to make a purchase.

Try to create a compelling experience on Linio with engaging content and stunning visuals to set yourself apart from the competition and drive sales to a new level.

linio success

How do sellers receive payments on Linio Seller Center Colombia or others?

As a seller on Linio, you can conveniently receive your earnings directly to your Payoneer Account. With this integration, you can withdraw your funds to your local bank account in your local currency, ensuring a seamless and cost-effective transfer process.

What if I don’t speak Spanish? Can I still use Linio Seller Center?

Language is not a barrier on Linio Marketplace. The platform is fully available in English, and the team can assist you in English or Chinese. You can write product descriptions in English or Spanish, and Linio offers content creation and translation services.

The local teams handle marketing, customer communication, and customer service, and they even provide paid advertising campaigns to help sellers boost their sales.

In which countries can I sell my products?

Currently, international merchants can sell their products in Mexico, Colombia, Chile, and Peru through Linio Marketplace.

How do payments work on Linio?

Sellers are paid bi-weekly in US dollars. Payments can be received through Payoneer, a cross-border payment provider that offers faster payment processing, lower fees, and the ability to receive funds in local currency. Payoneer is a highly recommended payment solution for international sellers.

payoneer for linio

Linio, the leading ecommerce platform in South America, has achieved rapid growth by offering a diverse range of products, flexible payment options, easy refunds, and dedicated customer support. Through its international marketplace, sellers worldwide can now access the lucrative Latin American market.

To address challenges in cross-border sales, Linio’s rock-solid partnership with Payoneer, a trusted payment provider recommended by its international sellers, facilitates smooth and seamless payments. This collaboration has simplified global payments, eliminating the complexities associated with traditional wire transfers. 

As a result, Linio has seen a substantial increase in international sales and listings, attracting sellers from over 20 countries.

By leveraging the power of Payoneer, Linio has empowered international sellers to flourish in the dynamic South American market. With a seamless and hassle-free global payment experience, sellers can expand their reach and achieve success on Linio’s platform.

Want to start receiving payments from Linio and other global marketplaces?

Open a Payoneer account

The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up to date content applicable to you. Payoneer will provide the most up to date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account.

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